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Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success by [Fogel, Elaine]
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Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success Kindle Edition

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Length: 292 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description

There are plenty of hurdles to overcome running a small business. It may have excellent products and services, investment capital, and an ideal location, BUT, if its brand is lackluster or nonexistent, success will be that much harder to attain.

Your small business’ brand is more than its logo, look, and colors. It emanates from the mindsets, attitudes, and behaviors of anyone and everyone involved in it. And, since success depends on its brand reputation, it’s critical that you do everything possible to ensure that your customers’ experiences are amazing.

Beyond Your Logo delivers 7 strategic ideas with loads of free and low-cost tactics and resources you can implement and use immediately. And, you don’t need any marketing or branding experience to benefit from the guidance Elaine gives you!

Whether you own an existing small business, work for one, or are starting a new one, learn the concepts and tools that can take your company well Beyond Your Logo.

• What a brand is and why building a strong one is essential to small business success
• How to put customers at the center of every action
• Where to find low or no-cost marketing and branding help for your small business
• Why and how professionalism pays off
• How being nimble and quick is an advantage to small businesses
• What Small Business Social Responsibility (SBSR) is and how to practice and benefit from it
• Why developing a small business marketing and branding strategy is important for success

The book includes:
• A complete guide for developing your company's marketing and branding strategy
• Both American and Canadian resources and references
• Downloadable Bonus Material
• Charts/graphics
• Testimonials from bestselling business authors and marketing thought leaders
Readers' Favorite Five Star Award

Product details

  • Format: Kindle Edition
  • File Size: 4240 KB
  • Print Length: 292 pages
  • Publisher: Compass Press (9 November 2015)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B017TGEV5M
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
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Most Helpful Customer Reviews on (beta) (May include reviews from Early Reviewer Rewards Program) 4.7 out of 5 stars 9 reviews
5.0 out of 5 stars Elaine Fogel creates a Magical Experience with "Beyond the Logo" and is a must for every Business Library!!! 1 July 2016
By Amazon Customer - Published on
I wish that this book existed 20 years ago when we started our retail website, and years earlier when we were opening our retail Magic Stores. After 20 years with the same web host and web site design, we are just in the process of greatly expanding and performing a major overhaul of our web site, and this book will certainly come in handy to improve our business and customer experience!!! Although the cover says "7", the amount of great business advice contained in this book is endless. "Beyond Your Logo" is an essential book that belongs in every business library, and especially important for any new businesses just starting. "Branding" is more than just a catch phrase, and Elaine Fogel really knows what she is talking about. This book will take you step-by-step through the process of organizing your business and creating your "Brand", which adds a great deal more to a business than selling great products or services. Elaine Fogel should be considered a "Branding" Magician, and truly creates a Magical Experience with "Beyond the Logo"!!!
4.0 out of 5 stars Simple and helpful 6 January 2016
By Rona Fischman - Published on
You can't turn over a rock these days without finding someone talking about "branding." Most of them make it a mystery. Elaine Fogel makes it simple. If you are just starting out, this book will help you organize your business so that your every move says something about you that your customers like. If you're a going concern, read this book for the helpful reminders and for the exhaustive lists of actions you can take to improve. Nonprofit organizations can also learn from this book. By remembering that your "customers" include both your funders and your clients, you can translate Elaine's advice and use it for your work.
5.0 out of 5 stars Jam-Packed with Marketing Goodness! 17 March 2016
By Jeff Mendola - Published on
I thoroughly enjoyed reading “Beyond your Logo.” Make sure you have a note pad nearby, because your to-do list is about to get a little longer. If there was a required reading list for new entrepreneurs (or those who aren’t doing well and can’t understand why), this book should be on it. Elaine covers a lot of territory and provides a lot of additional resources.
If I’ve learned anything in my 25+ years in sales, marketing and fundraising, it’s that 1: you live or die by your brand and it’s a lot more than just your name and logo and 2: it’s never too late to learn something new. If you work for a non-profit like I currently do, buy this book and do a mental find-and-replace. Substitute volunteer for employee and donor or client for customer and you’ll be surprised how relevant this book is.
Or don’t buy this book and let someone else eat your lunch. Happy Wednesday!
5.0 out of 5 stars Excellent read for any business owner 13 March 2016
By Shannon Noack - Published on
Format: Kindle Edition
A business can offer a great service or product, but without a solid brand behind it, it's never going to be successful. Elaine does an excellent job of explaining that in a smart, approachable, and easy to understand way that is so valuable for any current or future business owner to hear. The book is full of tons of valuable information, smart ideas, and so many powerful takeaways. I definitely recommend this great read for anyone that has ever considered running a business and wants to learn more about how to do it the right way so their business will be successful and sustainable.
4.0 out of 5 stars This book covers a huge amount of territory in a ... 1 October 2016
By Dadwrites - Published on
Format: Kindle Edition
This book covers a huge amount of territory in a clear and usable way. From the broad concepts to specific tactics, Beyond Your Logo offers ideas and cautionary tales that can be profitable for small business owners in any industry. Many marketing books are pedantic, but this one is conversational in tone and it's hard to get past a page without encountering an idea worth considering.