I have been responsible for several business successes includingAlphaGraphics, PetsHotel, SynCardia and ReliantHeart. At every turn in the road or opportunity to make improvement, Michael E. Gerber was there by my side. You might say he was whispering in my ear. Encouraging me to evaluate the exception and hardscape solutions so that ordinary people can continue to experience extraordinary success. It is the routine in business that liberates the individuals within the business to best serve the customer. And the modern electronic communication and documentation tools of today create the platform to further embrace the philosophy of Michael as elegantly taught by e E-Myth.-Rodger Ford, CEO, ReliantHeart, Inc.
Beyond The E-Myth embraces the fundamental premise of that first book — that a small business only succeeds to the degree its owner goes to work ON the business rather than just IN it, creating the systemic Operating System that makes that business unique in the marketplace.
Beyond The E-Myth expands that conversation with the entrepreneurial small business owner, in a clear, precise, and compelling overview that addresses their main job — inventing, building, and launching a company with the power to "scale" — to grow beyond the "Company of One" in a straightforward, eight-step process.
When asked, Gerber emphatically explains: "I wrote this to make the job of building a small business easy — for every man or woman struggling to get it right. This book cuts to the chase: A company is a product to be sold. Build it right, and you will sell it. Build it wrong, and you won’t. Most small business owners won’t. This book was written to fix that."