Being an avid reader of Michel's blogs in SmartCompany newsletter I recognised many of the chapters. It clearly implies that successful organisations and people must have brand integrity - core values or 'non-negotiables' as Jim Collins calls them. Without them you cannot have a successful brand. Michel's mantra is "a brand is a result of the promises you keep" - whether a personal brand or organisation brand. Think of people who do or return phone calls or emails.........they don't have a good personal brand. The same for organisations - Enron being the most extreme example.
It is presented in simple English which makes the ideas easy to read and understand, not jargon which is a turn off for many. To enhance the book, illustrations or photos would in my opinion helped.
Well worth a reference for those interested in genuine Brands
- Format: Kindle Edition
- File Size: 243 KB
- Print Length: 63 pages
- Sold by: Amazon Australia Services, Inc.
- Language: English
- ASIN: B06XK72S8V
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Customer Reviews: 5 customer ratings
- Amazon Bestsellers Rank: #574,981 Paid in Kindle Store (See Top 100 Paid in Kindle Store)