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Before You Know It: The Unconscious Reasons We Do What We Do Paperback – 16 July 2018

4.2 out of 5 stars 59 ratings

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Review

John Bargh's Before You Know It moves our understanding of the mysteries of human behaviour one giant step forward. A brilliant and convincing book. -- Malcolm Gladwell, author of 'Blink' and 'David and Goliath'

Lucid, vivid, and entertaining; psychology reconceived through compelling and powerful storytelling. -- Gavin Francis, author of 'Adventures in Human Being' and 'Empire Antartica'

This fascinating journey through the inner workings of the human mind reveals how our conscious thoughts and unconscious motives intertwine to shape who we are. An entertaining and intelligent book that will change the way you see yourself and the world around you. -- Jonah Berger, author of 'Contagious' and 'Invisible Influence'

[A] sprightly book ... Daniel Kahneman referenced [Bargh] in the popular Thinking Fast and Slow ... A world-leading psychologist ... A useful textbook for anyone with a strong interest in the field., Sunday Times

This book is a “must read” not only because it is about a fascinating topic – the nature of the unconscious mind – but because it is an engaging and accessible book by the scientist who did the groundbreaking research. Everyone should read it. -- Timothy D. Wilson

Book Description

A groundbreaking work of non-fiction revealing the powers of the unconscious mind, and explaining how we can learn to harness this power to think, act and live better, in the tradition of Malcolm Gladwell's Blink and Daniel Kahneman's Thinking, Fast and Slow.

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4.2 out of 5 stars
4.2 out of 5
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Avid reader
5.0 out of 5 stars When the sage points to the star, the fool looks at the finger
Reviewed in the United Kingdom on 1 November 2018
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M. M. Johnson
5.0 out of 5 stars An Absorbing Read
Reviewed in the United Kingdom on 25 February 2019
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Peter Lind
1.0 out of 5 stars Disappointing
Reviewed in the United Kingdom on 15 October 2018
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Bo Soegaard-Pedersen
4.0 out of 5 stars IMPORTANT READING
Reviewed in the United Kingdom on 11 January 2019
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Sarah
4.0 out of 5 stars as on the tin
Reviewed in the United Kingdom on 6 February 2019
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4.0 out of 5 stars Clearly stated info
Reviewed in the United Kingdom on 1 February 2019
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Anthony Paul Dewhurst
5.0 out of 5 stars Fascinating and informative
Reviewed in the United Kingdom on 30 December 2017
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4.0 out of 5 stars Informative and worth reading
Reviewed in Canada on 4 May 2019
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4.0 out of 5 stars L inconscio ci accompagna nella vita conscia.
Reviewed in Italy on 15 May 2020
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XLT
5.0 out of 5 stars Enjoyable Read.
Reviewed in Canada on 2 September 2019
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CHRISTINA
5.0 out of 5 stars Interessante
Reviewed in Italy on 17 May 2020
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RAMAKANTA GHOSH
5.0 out of 5 stars REAL LIFE STORY
Reviewed in India on 8 September 2018
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Lee-Ann
5.0 out of 5 stars Thansk
Reviewed in Canada on 30 March 2020
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5.0 out of 5 stars I have read.
Reviewed in India on 4 September 2019
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Saro
3.0 out of 5 stars Tardo mas de lo esperado
Reviewed in Mexico on 29 November 2018
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