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Because Internet: Understanding the New Rules of Language by [McCulloch, Gretchen]
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Because Internet: Understanding the New Rules of Language Kindle Edition


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Book Description

A witty and linguistically informed look at how our digital world is transforming the English language.

Product Description

A linguistically informed look at how our digital world is transforming the English language.

Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time.

Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.

Because Internet is essential reading for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.

Product details

  • Format: Kindle Edition
  • Print Length: 336 pages
  • Publisher: Riverhead Books (23 July 2019)
  • Sold by: Penguin US
  • Language: English
  • ASIN: B076GNS3J4
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #402,858 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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