The Beats Acoustic Engine makes your listening experience personal and real. Our signature DSP software is designed to generate the emotional experience that some of the music industry’s greatest rock, hip-hop, pop, electronic, and R&B producers want you to feel. This is how music would sound if the artist could play it back for you in person. Silence the noise from your daily commute or the drama from your loud neighbors with dual-mode Adaptive Noise Canceling. When you’re listening to music, ANC automatically strikes the perfect blend between your music and the world outside. If you only want to use the headphone to cancel external noise, the ANC only mode automatically increases the level of noise cancellation, to put the world on mute. Dead batteries can kill your vibe. The new Beats Studio Wireless comes with a built-in rechargeable battery that lasts 12 hours when using wirelessly and 20 hours when you do decide to plug in. To prevent wasting energy, the Auto On/Off feature turns the headphone off when you unplug from a wired connection and with the Battery Fuel Gauge, you always know how much juice is left. Forget specialized adapters; the Studio Wireless can be charged via micro USB almost anywhere. Beats by Dr. Dre (Beats), is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of world-class consumer headphones, earphones, and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.