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Be Unique or Be Ignored: The CEO's Guide to Branding by [Rudov, Marc H.]
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Be Unique or Be Ignored: The CEO's Guide to Branding Kindle Edition

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Length: 166 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description

Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-noise of me-too competition. Most CEOs allow their companies to copy or resemble their competitors. If people don't "get" your company's brand -- its value proposition -- within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.

About the Author

Marc Rudov, author of "Brand Is Destiny: The Ultimate Bottom Line," is a branding advisor to CEOs. He's headed marketing organizations in both large and small companies. Rudov is known worldwide for creating and articulating unique, concise messaging - through his writing, consulting, speaking, and media appearances - that audiences react to, remember, and repeat. Mr. Rudov rails against industry, product, and technology jargon, and teaches his clients (most of whom are jargon junkies)-from various industries-to escape their comfort zones to brand in customer language. Moreover, Rudov insists the root of marketing (and branding) failure is rife misuse of the word market, which means customers, not products. Rudov earned his engineering degree from the University of Pittsburgh and his MBA from Boston University. Marc Rudov is available for radio & TV appearances, debates, speaking engagements, and, of course, new clients. Find him at

Product details

  • Format: Kindle Edition
  • File Size: 1820 KB
  • Print Length: 166 pages
  • Publisher: MHR Enterprises; 1 edition (11 November 2013)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B00GJ6SI3A
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
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Most helpful customer reviews on 4.9 out of 5 stars 12 reviews
James C. Chapman
5.0 out of 5 starsThe Best Book on Branding in Years
25 March 2014 - Published on
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5 people found this helpful.
R Michael Parrotte
5.0 out of 5 starsExcellent Book on Branding / Marketing
12 January 2014 - Published on
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3 people found this helpful.
Jack Frasier
4.0 out of 5 starsGreat info, but could use...
12 February 2017 - Published on
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One person found this helpful.
Kara Oh
5.0 out of 5 starsThis Was One Of The Best 'Business' Books I've Ever Read!
20 April 2014 - Published on
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3 people found this helpful.
Patrick Bet-David
5.0 out of 5 starsI highly recommend Be Unique or Be Ignored to every CEO
19 September 2015 - Published on
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2 people found this helpful.

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