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Be Unique or Be Ignored: The CEO's Guide to Branding by [Rudov, Marc H.]
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Be Unique or Be Ignored: The CEO's Guide to Branding Kindle Edition

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Length: 166 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description

Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-noise of me-too competition. Most CEOs allow their companies to copy or resemble their competitors. If people don't "get" your company's brand -- its value proposition -- within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.

Product details

  • Format: Kindle Edition
  • File Size: 1820 KB
  • Print Length: 166 pages
  • Publisher: MHR Enterprises; 1 edition (11 November 2013)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B00GJ6SI3A
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
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Most Helpful Customer Reviews on (beta) (May include reviews from Early Reviewer Rewards Program) 4.8 out of 5 stars 11 reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars The Best Book on Branding in Years 25 March 2014
By James C. Chapman - Published on
Verified Purchase
“Be Unique or Be Ignored: The CEO’s Guide to Branding” by Marc Rudov is a must read for every person interested in his or her company’s success. This easy to read book is perfect for today’s busy professional. Marc strips away the typical jargon (which he disdains) that dominates most discussions on marketing and branding and gets right to the point. He clearly and concisely defines “brand”, the value of one’s brand, how to communicate it and how and where branding fits within the overall marketing effort. His focus on how customer’s view one’s brand is helpful and on point. Marc further weaves into his branding approach, the long standing but rarely heard maxim that the buying decisions of customers (business and consumer) are emotional and emphasizes the need to generate a strong, positive emotional reaction in your cusotmer. If you read just one book on marketing or branding this year, read “Be Unique or be Ignored”.
3 of 3 people found the following review helpful
5.0 out of 5 stars Excellent Book on Branding / Marketing 12 January 2014
By R Michael Parrotte - Published on
Format: Kindle Edition Verified Purchase
A lot of people hear the word Branding and just think of all the same things that everyone else does. Which of course is completely counter productive. Marc Rudov's book Be Unique or Be Ignored takes it all together and boils it down to something that anyone can understand whether you are a marketing guy or simply someone who has something that they think people will want.

Marc takes the idea of branding and turns it into a brilliant and creative exercise. Using several tried and true methods, Marc takes the reader through a series of steps to help create the story behind your brand and then put it out to the people. The author creates something to help you create a brand that will stand out and that people will remember.

This book is nothing short of a powerful tool for anyone trying to create a brand for anything without the funds to buy a marketing campaign from one of the big advertising agencies.

Michael Parrotte
AGV Sports Group
3 of 3 people found the following review helpful
5.0 out of 5 stars This Was One Of The Best 'Business' Books I've Ever Read! 20 April 2014
By Kara Oh - Published on
Format: Kindle Edition Verified Purchase
I saw this author on a video from years ago, when he was on TV as a relationship guru. I checked his website and ended up learning about this book. It was completely inspiring, and eye-opening. I've read a lot on branding and taking many seminars on marketing my online business but nothing compares to Rudov's insights. Totally honest, in-your-face, get-off-your-butt kind of advice, exactly what works for me. I had my boyfriend read it and he had several 'ah, ha' insights for what he does and how he puts himself out there. I need to read it again...and again to keep myself on track. Thank you Marc Rudov!
2 of 2 people found the following review helpful
5.0 out of 5 stars I highly recommend Be Unique or Be Ignored to every CEO 19 September 2015
By Patrick Bet-David - Published on
Format: Kindle Edition Verified Purchase
If you want help getting your company noticed in today's noisy world, this book is for you. Marc Rudov covers all the bases on the benefits
of branding and proper execution. I highly recommend Be Unique or Be Ignored to every CEO, senior executive, and entrepreneur.
4.0 out of 5 stars Great info, but could use... 12 February 2017
By Jack Frasier - Published on
Format: Kindle Edition Verified Purchase
Mac rudov knows what he is talking about. That's why I got this book, and hopefully more. But this one, while providing lots of examples of what not to do could use more specific advice and principals of how to brand correctly. He hates jargon, but describing the aspects would be helpful.

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