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Be Like Amazon: Even a Lemonade Stand Can Do It by [Jeffrey Eisenberg, Bryan Eisenberg, Roy H Williams]

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Be Like Amazon: Even a Lemonade Stand Can Do It Kindle Edition

by Jeffrey Eisenberg (Author), Bryan Eisenberg (Author), Roy H Williams (Author) Format: Kindle Edition

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You’re on a road trip with an old man and a younger one.

Business stories are told. Wisdom is revealed. A new perspective emerges. Companies like Costco and Kodak, General Motors and Walmart provide color and texture as they appear on the horizon and in the rearview mirror. Real companies. Real decisions. Real outcomes. Jeff Bezos and Amazon give this road trip its rhythm as the four pillars of their success are made plain. It’s a wonderful success, easily repeated, even by a lemonade stand. But only if you understand the importance of the marshmallow.

Be Like Amazon is a 2018 Axiom Business Book award winner in the business fable category.

Endorsements:

A little book with enormous impact. Be Like Amazon demystifies the principles and practices of the world’s most successful brands. It’s magical!
– Jay Baer – President of Convince & Convert & author of Hug Your Hater

Putting relationships front and center is what “Be Like Amazon” is all about. The authors observe that continuous improvement is not about cost cutting but about relationships. “Be Like Amazon” provides a roadmap for businesses to build and improve relationships. I highly recommend "Be Like Amazon" to every business person.
- Dr. Ivan Misner, Founder of BNI and NY Times Bestselling Author

"Be Like Amazon" covers one of the most important elements of being a business owner, how to work on your business instead of in your business. I’d highly recommend this book to every entrepreneur who wants to have a roadmap and skip the years of trial and error.
- T. Harv Eker, NY Times No. 1 Best-selling Author of Secrets of the Millionaire Mind™

"There are many things that differentiate Amazon and it's competitors. Perhaps the most underappreciated one the deeply faith-based initiative that if they align their interests with their customers, they'll win in the long-term. And. They have! You still need a guide to help you figure out how to apply this to your business. Let Bryan, Jeffrey & Roy help you win bigger."
- Avinash Kaushik, Google Evangelist

You are going to read a lot of positive blurbs about Be Like Amazon. Let me give it to you straight: If the Eisenberg Brothers feel compelled to write a book, I drop everything to read it. They are just that smart. Be Like Amazon is one of their best efforts. I hate to be so non-specific, but everyone in business really should buy and read Be Like Amazon. The fact that legendary marketer Roy H. Williams co-wrote it with them, only adds to the equation. For the sake of your brand, please please please read this book!.
– Mitch Joel President, Mirum – Author, Six Pixels of Separation & CTRL ALT Delete

“Wow, that is one of the best “business” books I’ve read in years. Incredibly inspiring — both the story itself and the way in which you told it. I’m in awe.”
– Scott Brinker, ChiefMartec

“Witty anecdotes and crisp, often hilarious dialog combine with an exploration of powerful marketing principles and customer engagement strategies that have driven the growth of many of today’s most successful companies…making Be Like Amazon a must read for everyone from business professionals to people who love an engaging story well told. Jeffrey, Bryan and Roy have crafted a clever and insightful book that not only underscores the importance of branding, but also lifts the spirit and tickles the funny bone.”
– Chris McCann, President and CEO, 1-800-FLOWERS.COM, Inc.

“This is your best book yet! For students of growth and transformation, this book provides the bridge to go from the “Why” espoused by Simon Sinek to an enterprise’s marketing and messaging. Just brilliantly told story!”
– Steve McKean, CEO, BILLSHARK

“Clear, foundational thinking that provides hope instead of hype.”
– Mark Schaefer, Author of “Known” and “The Content Code”

Length: 145 pages	Word Wise: Enabled	Enhanced Typesetting: Enabled
Page Flip: Enabled	Audible Narration: Audible Narration Switch back and forth between reading the Kindle book and listening to the Audible narration. Add narration for a reduced price of $3.99 after you buy the Kindle book. Ready	Language: English

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Review

A little book with enormous impact. Be Like Amazon demystifies the principles and practices of the world's most successful brands. It's magical! --Jay Baer, President of Convince & Convert & author of Hug Your Hater

Wow, that is one of the best business books I've read in years. Incredibly inspiring both the story itself and the way in which you told it. I'm in awe. --Scott Brinker, ChiefMartec

Putting relationships front and center is what Be Like Amazon is all about. The authors observe that continuous improvement is not about cost cutting but about relationships. Be Like Amazon provides a roadmap for businesses to build and improve relationships. I highly recommend Be Like Amazon to every business person. --Dr. Ivan Misner, Founder of BNI and NY Times Bestselling Author --This text refers to an out of print or unavailable edition of this title.

About the Author

Jeffrey and Bryan Eisenberg are the co-founders of BuyerLegends. They are the co-authors of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books "Call to Action" , "Waiting For Your Cat to Bark?" , "Always Be Testing" and "Buyer Legends".

They have been the keynote speakers for corporate events and conferences such as Google, Gultaggen, Shop.org, JP Morgan Chase Bank, Direct Marketing Association, DreamForce, E-consultancy, Emerce, and the Canadian Marketing Association. They are recognized internationally as pioneers in online marketing, improving conversion rates, persuasive content and persona marketing, and helping organizations improve their customer experiences.
Bryan was been recognized by eConsultancy members as one of the top 10 User Experience Gurus, by LinkedIn as a Retail Influencer and he is also an IBM Futurist, he was selected as one of the inaugural iMedia Top 25 Marketers, and a Marketing Edge Rising Star Award winner.

Roy H. Williams is the author of 9 books, including the New York Times and Wall Street Journal bestselling Wizard of Ads trilogy. He is also the Chancellor of Wizard Academy, a business school for America s 5.91 million businesses with fewer than 100 employees.

--This text refers to an out of print or unavailable edition of this title.

Product details

ASIN : B06XXT8LRP
Publisher : Wizard Academy Press (9 April 2017)
Language : English
File size : 3179 KB
Simultaneous device usage : Unlimited
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Enabled
Print length : 145 pages

Best Sellers Rank: 404,389 in Kindle Store (See Top 100 in Kindle Store)
- 380 in Marketing for Small Businesses
- 1,057 in Entrepreneurship (Kindle Store)
- 1,357 in Brand Management

Customer Reviews:
92 ratings

Customer reviews

5 star		76%
4 star		17%
3 star		4%
2 star		3%
1 star 0% (0%)		0%

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Top reviews from Australia

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Petal

Very thought provoking. My highest praise.

Reviewed in Australia on 26 December 2017

Verified Purchase

Really loosened my mental roadblock about why customers were not attracted to my startup. Now looking for more by same authors.

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Amazon Customer

Unexpected and delighted

Reviewed in Australia on 14 July 2017

John Lawson recommended this book, and as a fan of his, i purchased straight away.
It's a how to business book delivered in a storytelling way. It was very easy to read - I started it and finished it without putting it down.
The power is in the message, but i must admit, I thought it was about Amazon. It takes the four pillars of why they have become so powerful and references other business stories to cement their points.
Great read for any business person - entrepreneur or intrapreneur.

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gregory oconnell

Five Stars

Reviewed in the United Kingdom on 7 October 2017

Verified Purchase

excellent

Tommaso Paci

Very good book!

Reviewed in Germany on 2 July 2020

Verified Purchase

I'm generally not a fan of these books (even if I have to read them for work...) But this one was really inspirational! If you want to really understand what is customer oriented culture hardly to find a better reading!

Marshall S

It's more than you think

Reviewed in Canada on 8 July 2017

Verified Purchase

An entertaining journey on discovering things that my business can do. Things I knew, but had forgotten, or neglected to implement. It was a quick read at the right time of growth...I can feel things changing. My only disappointment is not knowing the two lead characters names, but alas that's just a part of the story.

Fausto Fortuni

Lettura molto interessante

Reviewed in Italy on 16 January 2018

Verified Purchase

Ogni pagina contiene numerosi spunti di riflessione da approfondire.
La lettura scorre veloce grazie ad uno stile semplice diretto e spesso divertente.
Molto interessante se l'attenzione al cliente è la vostra vocazione.

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Miroslav

Great little business guide

Reviewed in Germany on 29 March 2021

Verified Purchase

Entertaining and very informative! Will make sure to at least try to implement some of the mentioned ideas and concepts.

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Be Like Amazon: Even a Lemonade Stand Can Do It Kindle Edition

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