$34.50 + FREE Delivery
In stock.
Ships from and sold by Book Depository UK.
$34.50 + FREE Delivery
Other Sellers on Amazon
Add to Cart
+ FREE Delivery
Sold by: Wordery AU
Add to Cart
+ FREE Delivery
Sold by: Blackwell UK Ltd
Add to Cart
& Free Delivery on eligible orders See details and conditions
Sold by: Amazon AU
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

The Battle To Do Good: Inside McDonald's Sustainability Journey Hardcover – 19 Jan 2019

See all 2 formats and editions Hide other formats and editions
Amazon Price
New from Used from
click to open popover

Product details

  • Hardcover: 280 pages
  • Publisher: Emerald Publishing Limited; 1 edition (19 January 2019)
  • Language: English
  • ISBN-10: 1787568164
  • ISBN-13: 978-1787568167
  • Product Dimensions: 15.5 x 2.3 x 23.6 cm
  • Boxed-product Weight: 558 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 65,221 in Books (See Top 100 in Books)

Product description


"The Battle to Do Good: Inside McDonald's Sustainability Journey is a must-read even for those who are cynical about the business of corporate social responsibility."
- The Economist

"If you're interested in the changing consumer marketplace and how societal demands will directly impact how you run cattle at home on the ranch, this book is definitely a page turner worth reading. It's insightful, honest and really gives a glimpse at the changing dynamics of retailers, supplier and consumer relationships."
-BEEF Magazine

"Bob is a terrific storyteller - and man, does he have stories: battling with Greenpeace and People for the Ethical Treatment of Animals; collaborating with Environmental Defense Fund and World Wildlife Fund; engaging Dr. Temple Grandin, the animal welfare guru; enlisting big suppliers like Smithfield and Cargill; convening the beef industry to define sustainable beef; and getting buy-in from an ever-changing cast of McDonald's executives... His remarkable story is not just a great read about an enviable career, but a hero's journey through the history of sustainable business and what it takes to be a leader, sometimes against the greatest of odds." --Joel Makower, GreenBiz

About the Author

Bob Langert led McDonald's Corporate Social Responsibility & Sustainability efforts for more than twenty-five years before retiring in 2015. Currently he is a columnist and editor-at-large for the GreenBiz Group and Senior Sustainability Advisor for The Context Network, the premier global and agribusiness consulting firm in advancing agriculture. He has been engaged in social responsibility issues at a global level since the late 1980s, leading environmental affairs, animal welfare, and Ronald McDonald Children's Charities' grants. He was appointed McDonald's first vice president to lead sustainability in 2006 with contributions spanning sustainable fish, coffee, palm oil, beef, packaging, extensive animal welfare progress, and nutrition strategy. In 2007, Langert was named as one of the 100 Most Influential in Business Ethics by Ethisphere.

No customer reviews

Review this product

Share your thoughts with other customers

Most helpful customer reviews on Amazon.com

Amazon.com: 5.0 out of 5 stars 10 reviews
M. Case
5.0 out of 5 starsOne of the best books on CSR and sustainability that I've read in a long time
4 February 2019 - Published on Amazon.com
Verified Purchase
2 people found this helpful.
Paul Shapiro
5.0 out of 5 starsImportant reading for anyone interested in helping corporations do good in the world
28 January 2019 - Published on Amazon.com
Verified Purchase
Kate Odziemkowska
5.0 out of 5 starsA phenomenal behind-the-scenes account of transformative change
7 March 2019 - Published on Amazon.com
Verified Purchase
Becky Mulkerrin
5.0 out of 5 starsA Great Read!
18 February 2019 - Published on Amazon.com
Verified Purchase
Ellen Weinreb
5.0 out of 5 starsStory after story about overcoming challenges and the sustainability journey at McDonald's
7 February 2019 - Published on Amazon.com
Verified Purchase