This book is just amazing and I highly recommend it. The research of the history of beer in America and the details on how beer has evolved since Goose Island’s founding is incredible.
While there are many great takeaways, even the people who are purely anti “Big Beer” can’t deny Goose Island’s impact on the craft beer industry. Just seeing the people who have come through Goose Island and the breweries those people have built or impacted in some way - New Glarus, Perennial, Off Color, Fremont, Side Project, Firestone Walker, Revolution - tells you that Goose Island has had a positive impact on American beer.
And as a marketing and PR person, reading about behind-the-scenes strategies was an added benefit. Was not expecting to get some great marketing takeaways when I decided to purchase this book.
Thanks for writing this Josh. It was great to see the history of how everything has evolved. I absolutely flew through it and I’m already recommending it to friends.
- Audio CD
- Publisher: Tantor Media Inc; Unabridged edition (3 July 2018)
- Language: English
- ISBN-10: 1541467493
- ISBN-13: 978-1541467491
- Product Dimensions: 13.5 x 1.5 x 18.8 cm
- Boxed-product Weight: 86.2 g
- Average Customer Review: Be the first to review this item