This book is for business people wanting to increase their business through referrals.
Authors Dr. Ivan Misner and Brennan Scanlon are experts in the area of business networking. Their careers have focused on teaching entrepreneurs, business owners, and sales people how to build and leverage professional referral networks. Their combined fifty years of experience and ideas have been funneled directly into this book.
In Avoiding the Networking Disconnect, they share their networking insights, providing you with stories, statistics, and strategies for creating more sales through a tried-and-true approach that champions connections rather than competition.
At the heart of this approach are the “three Rs.” Similar to the three Rs of education (reading, writing, and arithmetic), the three Rs of business networking—relationships, referrals, and results—must be consistently cultivated to avoid the networking disconnect.
The book provides you with the five steps for building and maintaining strong business networks—steps that go far beyond just showing up at events and passing out your business cards! It will take some effort, and the process won’t always flow smoothly, but with the aid of Avoiding the Networking Disconnect, you’ll soon be reaping the generous benefits of a business approach based on sharing and trust.
About the Author
Dr. Ivan Misner is founder and Chief Visionary Officer of BNI, the world's largest business networking organization, and the senior partner for the worldwide Referral Institute. He's a "New York Times" best-selling author and a columnist for Entrepreneur.com and Fox Business News, and he's taught business management at several US universities. Called the "Father of Modern Networking" by CNN and the "Networking Guru" by "Entrepreneur "magazine, he's one of the world's leading experts on business networking and has been featured by numerous well-known news publications and TV shows.
Brennan Scanlon began his sales career at the age of nineteen. While working full time, and as a full-time college student, he built a successful insurance practice exclusively by referral. Now, as an Executive Director of BNI in Greater Cincinnati and Keynote Speaker and trainer for the Referral Institute, he presents throughout the United States to chambers of commerce, trade associations, and small businesses to Fortune 100 companies. As an expert on business networking and relationship development, he's also an adjunct faculty member at the Carroll Community College Miller Center for Small Business.