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Augmented Reality: Unboxing Tech's Next Big Thing Paperback – 6 November 2020

4.4 out of 5 stars 25 ratings

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Product details

  • Publisher : Polity; 1st edition (6 November 2020)
  • Language : English
  • Paperback : 160 pages
  • ISBN-10 : 1509540946
  • ISBN-13 : 978-1509540945
  • Dimensions : 13.72 x 1.52 x 21.59 cm
  • Customer Reviews:
    4.4 out of 5 stars 25 ratings

Product description

Review

“This is the story of how we came to live in an increasingly augmented reality and what this might mean for the future of being human, told by one of this technology’s most brilliant and playful pioneers. Thrilling, scary, hopeful, and required reading.”
Douglas Rushkoff, author of Present Shock: When Everything Happens and Team Human

“A must-read for those who are both fascinated by digital technology and fearful of its implications. Mark makes a deeply technical topic accessible to any reader, and catalogs the key insights and innovations that led to where we are now: on the cusp of the most significant technological advancement in history-- and possibly the most dangerously invasive and manipulative tool ever created.”
Tony Parisi, VR pioneer and Head of AR/VR Ad Innovation at Unity Technologies

“an expansive and holistic picture of how augmented reality works as a system of machines.”  
ARPost

“a must-read.”
The Connector

“fascinating”
ZD Net

Review

“This is the story of how we came to live in an increasingly augmented reality and what this might mean for the future of being human, told by one of this technology’s most brilliant and playful pioneers. Thrilling, scary, hopeful, and required reading.”
Douglas Rushkoff, author of Present Shock: When Everything Happens and Team Human

“A must-read for those who are both fascinated by digital technology and fearful of its implications. Mark makes a deeply technical topic accessible to any reader, and catalogs the key insights and innovations that led to where we are now: on the cusp of the most significant technological advancement in history-- and possibly the most dangerously invasive and manipulative tool ever created.”
Tony Parisi, VR pioneer and Head of AR/VR Ad Innovation at Unity Technologies

“an expansive and holistic picture of how augmented reality works as a system of machines.”  
ARPost

“a must-read.”
The Connector

“fascinating”
ZD Net

Customer reviews

4.4 out of 5 stars
4.4 out of 5
25 global ratings
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Top review from Australia

Reviewed in Australia on 30 December 2020
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Top reviews from other countries

EX LEO
5.0 out of 5 stars Through a Glass Darkly
Reviewed in the United Kingdom on 28 January 2021
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Red on Black
4.0 out of 5 stars Augmented Reality: The ultimate surveillance tool?
Reviewed in the United Kingdom on 13 February 2021
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Bluebell Girl
4.0 out of 5 stars An Interesting Thought Provoking Read
Reviewed in the United Kingdom on 1 February 2021
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Vince Marsters
4.0 out of 5 stars Is AR good or bad?
Reviewed in the United Kingdom on 21 February 2021
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M
5.0 out of 5 stars Very interesting read
Reviewed in the United Kingdom on 26 February 2021
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5.0 out of 5 stars Very interesting read
Reviewed in the United Kingdom on 26 February 2021
As technology continues to advance, we unlock a potential to do much more that we previously could not do. Augmented Reality helps to combine the real and the virtual world.

This book has used recent examples of how society can benefit from Augmented Reality - with one example coming in the form of the mobile game, Pokémon Go, where a lot of people were actually going out and walking instead of sitting at home. Benefits included improved health and society coming together to enjoy a common interest.

However, it did show another side to Augmented Reality where it might not be such a benefit. It was interesting to read about how user data could be unwittingly tracked, stored and used by large companies for their own personal gain. This is already a large concern, especially with social media.

The author, Mark Pesce, has really shown both sides of Augmented Reality in this book with both the benefits and drawbacks it brings as well as considering the future implications and possibilities.

This is a book that I think would appeal to a wide audience - it's thought provoking and shows the benefits and drawbacks of the advancements in Augmented Reality. I would definitely recommend giving this book a read!
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