- Paperback: 238 pages
- Publisher: Sales Leaders Global P/L (20 March 2019)
- Language: English
- ISBN-10: 0987356127
- ISBN-13: 978-0987356123
- Product Dimensions: 15.2 x 1.3 x 22.9 cm
- Boxed-product Weight: 327 g
- Average Customer Review: 1 customer review
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The Art of Commercial Conversations: Drive Revenue. Increase Margins. Sell A Difference. Paperback – 20 Mar 2019
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It’s time for a new breed of seller who inspires clients to change. Get this book to discover how to become an invaluable, irresistible resource and at the same time close more profitable sales. Jill Konrath, Bestselling author of SNAP Selling and Agile Selling
We all accept, at least I hope we do, that the art of conversation appears to be dying, as we prefer to develop our relationships online. This is certainly true when it comes to our commercial interactions as more and more products and solutions become commoditized. But the very best performers in the sales space, the ones who consistently over-achieve, have developed their communication skills and they are leaving their competitors trailing in the distance. Bernadette McClelland provides us with a superbly written guide, which should be a must-read for anyone with aspirations to become a top 5% player in the game of sales. Jonathan Farrington, Founder & CEO of Top Sales World
Bernadette McClelland’s new book The Art of Commercial Conversations hit me hard like a Bondi wave - refreshing, invigorating and powerful. She has encapsulated the changing world of doing business with business - a world where the buyer has transformed the way they are doing business which necessitates that sellers rethink how they engage. She states that we can no longer succeed by being sellers, we need to be Changemakers - we need to sell change. I totally agree. This book is essential reading for every business leader and sales professional in the business to business world. John Smibert, Co-Founder of Sales Masterminds Australasia
Because technology has changed the nature of communities, it has changed the nature of business and as a result brands and individuals must adapt and engage with even more connective purpose. People have always bought from people they know, like, and trust and these nine conversations within The Art of Commercial Conversations definitely expound the importance of that engagement message. Jill Rowley, International Speaker, Social Selling Evangelist, Forbes Top 30 Sales People
Bernadette’s new book offers fresh insights into organising, structuring and leading client conversations in today’s crazy busy world. It has the goal of accelerating understanding, while creating a foundation of respect and trust in a climate of mutual learning. Every chapter is dense-packed with actionable information that any reader, no matter how advanced, will be able to benefit from. Gerhard Gschwandtner, Founder and CEO, Selling Power Inc.
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The book dares the reader to break the old learnt rules, the old stories we tell ourselves. The book explores the need to align communication and value systems to be purposeful meaningful and relevant by shifting the conversation in the new world.
This book is a must read for business leaders that are looking to grow their business in todays new world as it explores the need to collaboratively and succinctly move the total organisation to a culture of not having just satisfied customers rather creating raving fans. Achieving this through moving, aligning, all facets of the business to a single vision, mission, goal and ultimate success.
A must read!