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The Art of Commercial Conversations: Drive Revenue. Increase Margins. Sell A Difference. Paperback – 20 Mar 2019

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Product details

  • Paperback: 238 pages
  • Publisher: Sales Leaders Global P/L (20 March 2019)
  • Language: English
  • ISBN-10: 0987356127
  • ISBN-13: 978-0987356123
  • Product Dimensions: 15.2 x 1.3 x 22.9 cm
  • Boxed-product Weight: 327 g
  • Average Customer Review: 5.0 out of 5 stars 1 customer review

Product description


It’s time for a new breed of seller who inspires clients to change. Get this book to discover how to become an invaluable, irresistible resource and at the same time close more profitable sales.  Jill Konrath, Bestselling author of SNAP Selling and Agile Selling

We all accept, at least I hope we do, that the art of conversation appears to be dying, as we prefer to develop our relationships online. This is certainly true when it comes to our commercial interactions as more and more products and solutions become commoditized. But the very best performers in the sales space, the ones who consistently over-achieve, have developed their communication skills and they are leaving their competitors trailing in the distance. Bernadette McClelland provides us with a superbly written guide, which should be a must-read for anyone with aspirations to become a top 5% player in the game of sales.  Jonathan Farrington, Founder & CEO of Top Sales World

Bernadette McClelland’s new book The Art of Commercial Conversations hit me hard like a Bondi wave - refreshing, invigorating and powerful. She has encapsulated the changing world of doing business with business - a world where the buyer has transformed the way they are doing business which necessitates that sellers rethink how they engage. She states that we can no longer succeed by being sellers, we need to be Changemakers - we need to sell change. I totally agree. This book is essential reading for every business leader and sales professional in the business to business world.  John Smibert, Co-Founder of Sales Masterminds Australasia

Because technology has changed the nature of communities, it has changed the nature of business and as a result brands and individuals must adapt and engage with even more connective purpose. People have always bought from people they know, like, and trust and these nine conversations within The Art of Commercial Conversations definitely expound the importance of that engagement message.  Jill Rowley, International Speaker, Social Selling Evangelist, Forbes Top 30 Sales People

Bernadette’s new book offers fresh insights into organising, structuring and leading client conversations in today’s crazy busy world. It has the goal of accelerating understanding, while creating a foundation of respect and trust in a climate of mutual learning. Every chapter is dense-packed with actionable information that any reader, no matter how advanced, will be able to benefit from.  Gerhard Gschwandtner, Founder and CEO, Selling Power Inc.

About the Author

Bernadette McClelland first started selling the minute she could talk. Wanting to know 'why?' and asking 'what is it?' she realised good questioning and being bold were two secrets to successfully achieving your outcomes. From selling stationery sets door to door when she arrived from NZ to Australia as a naive and curious 18 year old to landing million dollar deals for Fortune 500 companies only a few years later, she has the credentials to teach others about the art of commercial conversations, personal leadership and resilience. When you marry those results with being awarded Best New Speaker for the Victorian Chapter of the NSAA, being the recipient of a Telstra and Powercor award for business excellence, working alongside her longtime mentor as a peak performance coach for Asia Pacific in Tony Robbins, coaching Harvard MBAs on their sales curriculum and now doing what she loves - helping salespeople in the world of B2B, around the world, create conversations that drive value and deliver million dollar results - you know that what you receive will be world class. You will love her keynotes, trainings and right here - her books. Enjoy your read.

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5 January 2016
Format: Kindle EditionVerified Purchase