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The Appearance of Power: How Masculinity is Expressed Through Aesthetics by [Guzy, Tanner]
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The Appearance of Power: How Masculinity is Expressed Through Aesthetics Kindle Edition

4.6 out of 5 stars 64 customer reviews

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Length: 151 pages Word Wise: Enabled Audible Narration:
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Product description

Product Description

Power has an appearance and appearance has power. Ideally those two would line up together and the world would be full of good, masculine men who dress and look like good masculine men.

But all too often, reality is something different. There are good men and strong leaders out there who dress and look like children or bums. There are awful, lazy men in the world who dress in a way that hides their vices from those around them and makes them appear better than they truly are.
In an attempt to correct for these disparities, our current culture tries to rob both appearance of its power and power of its appearance - to say that the way a person dresses or looks doesn’t - or at least shouldn’t matter.

We’re given platitudes like, “don’t judge a book by its cover” and there’s a often a cultural rush to prove ourselves as non-judgmental as we can.

But a man’s appearance has been an integral part of humanity since before the dawn of civilization. As human beings we use mental shortcuts when assessing our surroundings and the people within them. It is inefficient and dangerous to treat every object, scenario, and person as a blank slate or an unknown.

And, because it is our tendency to judge according to visual stimuli, we use physicality, body language, grooming, and clothing to quickly and effectively communicate who we are and how we want other people to perceive us.

Some men dress to appear more physically threatening, others to convey status and power within social spheres, some attempt to fit in and not draw attention to themselves, and others will use their clothing to show their disdain for the social norms around them.

Regardless of what your intentions are, your clothing says something about you. And no, this doesn’t just apply to you, but to every man who has ever interacted with another human being. From the ancient shaman, to the Wall Street banker, the Pope to the gutter punk, all men use clothing and appearance to tell the world who we are. Which means it’s worthwhile for you to understand how to use this tool effectively.

The purpose of this book is to outline the underlying principles of how clothing affects men and masculinity. Understanding and applying those principles will take you far beyond looking like you’ve been dressed by an image consultant, in one of his five variations of acceptable clothing, and into the realm of being well-dressed all the time.

Product details

  • Format: Kindle Edition
  • File Size: 320 KB
  • Print Length: 151 pages
  • Page Numbers Source ISBN: 1979138400
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B0778QQWQC
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #9,945 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.6 out of 5 stars 64 reviews
DDA
4.0 out of 5 starsA good look at the aesthetic and communicative power of men's style
27 November 2017 - Published on Amazon.com
Verified Purchase
18 people found this helpful
Robert Marck
5.0 out of 5 starsThe WHY of men's style
24 November 2017 - Published on Amazon.com
Verified Purchase
12 people found this helpful
Ben Casey
5.0 out of 5 starsNever liked the way I was being directed
20 July 2018 - Published on Amazon.com
Verified Purchase
4 people found this helpful
Spencer Rathbun
4.0 out of 5 starsWearing Power
2 December 2017 - Published on Amazon.com
Verified Purchase
6 people found this helpful
Tex
5.0 out of 5 starsTanner can really help you dial in your style.
16 January 2018 - Published on Amazon.com
Verified Purchase
4 people found this helpful