Derek writes an entertaining, up beat and thoughtful book on business and life lessons. I read it after hearing him interviewed on the excellent Tim Ferris pod cast and immediately bought the e-book. Buy it, read it and reference it. I think the world needs more business's with personality and purpose.
I bought this little nugget of gold in a recommendation from Seth Godin. It's been siting in my Kindle since this. This afternoon I started reading it on a whim and finished it one sitting. It is a simply a beautiful business parable. A must for an entrepreneur pulling their hair out or the cubicle residing wantrepreneurs out there. The best 3 hours you will spend.