BRYCE G. HOFFMAN is a bestselling author, speaker, and unconsultant who believes that individuals have the power to transform companies and cultures through great leadership and applied critical thinking.
He is the author of American Icon: Alan Mulally and the Fight to Save Ford Motor Company, which was named one of the “Best Business Books” by Bloomberg and Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything, which bestselling business author Jon Gordon called “further proof that Bryce Hoffman is one of the great business writers and thinkers of our time.” These books have become manuals for leaders who want to learn how to create winning cultures, navigate complexity, and make better decisions faster in today’s rapidly changing world.
Red teaming is a system developed by the U.S. military and intelligence agencies to make critical and contrarian thinking part of an organization’s strategic planning process. In 2015, Bryce became the first – and only – civilian to graduate from the U.S. Army’s Red Team Leader Program at the University of Foreign Military and Cultural Studies at Fort Leavenworth, Kansas.
As president of Red Team Thinking, Bryce now teaches individuals and organizations around the world around the world how to use this same approach to strengthen their plans, stress-test their strategies, identify missed opportunities, and expose hidden threats in order to help them become one of the disruptors, rather than one of the disrupted. He also coaches senior executives and teaches companies how to use the same management system Alan Mulally used to save Ford and Boeing to drive accountability, foster teamwork, and achieve their strategic goals.
Bryce was named one of the “Top 100 Leadership Speakers” by Inc. magazine. He has spent much of the past decade sharing his inspiring stories and leadership secrets with audiences across the globe. During that time, Bryce has spoken to scores of conferences, companies, trade associations, and government agencies from San Francisco to Shanghai, New York to New Orleans, and London to Las Vegas.
In 2021, Bryce launched The Thinking Leader podcast, featuring conversations with business and thought leaders, cognitive scientists, military officers, and other bestselling authors who share his desire to help people think more deeply and lead more effectively.
Bryce spent twenty-two years as a newspaper reporter, covering the rise of the high-tech industry in Silicon Valley and the fall of the automobile industry in Detroit. His work received numerous awards from the Society of Professional Journalists, the Society of American Business Editors and Writers, the Associated Press, and the California Newspaper Publishers Association. He was also a three-time finalist for the Gerald Loeb Award, the most prestigious honor in business journalism.
Bryce left journalism in 2014, but he continues to write a column on leadership and business culture for Forbes.com. In addition, he appears regularly on television and radio shows in the United States and around the world, including the BBC, NPR, CNN, FOX, PBS, CBS, CNBC, Fox Business, Bloomberg, the CBC, RTÉ, Radio New Zealand, al Jazeera, Deutschlandradio and other local, national, and international networks.
A native of California, Bryce majored in Anthropology and Philosophy at San Francisco State University and later completed a fellowship in economics at the California State University in Hayward. He is now a lecturer at U.C. Berkeley’s Haas School of Business and lives in the San Francisco Bay Area.
