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The Alter Ego Effect: How the World's Top Performers Use Secret Identities to Win in Sports, Business and Life Hardcover – 22 Feb 2019

5.0 out of 5 stars 2 customer reviews

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Review

"I used this exact strategy to get to the top of my sport. This is truly what elite professionals do to win. This book is a gift!"--Frank Shamrock, UFC champion, entrepreneur, and philanthropist

"My first thought: This book is going to change minds and change lives. My second thought: How can I get this book into all of my clients' hands?!"--JJ Virgin

"This needs to be required reading for every ambitious soul! Finally, a book to help conquer the challenges of doing hard stuff by someone who has coached top performers!"--Brian Smith

"In The Alter Ego Effect, Herman takes you on a mind-expanding journey to find your Heroic Self. If you want a stronger mental game--get this book!"--Emily Fletcher

"Todd has written the definitive playbook for people striving to achieve great things! This will not only inspire people but give them a real tool to help win at life."--Neil Patel

About the Author

TODD HERMAN is a toughness and performance coach to professional and Olympic athletes, as well as a leadership and performance advisor to billionaires and hundreds of entrepreneurs. He's also the creator of the 90 Day Year™, a business achievement program designed for business owners to master the art of execution.

Twitter: @todd_herman, 23,700 followers

Facebook: toddhermanconnect, 105,824 followers

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3 April 2019
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26 February 2019
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