- Hardcover: 272 pages
- Publisher: HarperCollins - US (22 February 2019)
- Language: English
- ISBN-10: 0062838636
- ISBN-13: 978-0062838636
- Product Dimensions: 15.2 x 2.4 x 22.9 cm
- Boxed-product Weight: 431 g
- Average Customer Review: 2 customer reviews
- Amazon Bestsellers Rank: 8,796 in Books (See Top 100 in Books)
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The Alter Ego Effect: How the World's Top Performers Use Secret Identities to Win in Sports, Business and Life Hardcover – 22 Feb 2019
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"In The Alter Ego Effect, Herman takes you on a mind-expanding journey to find your Heroic Self. If you want a stronger mental game--get this book!"--Emily Fletcher
"I used this exact strategy to get to the top of my sport. This is truly what elite professionals do to win. This book is a gift!"--Frank Shamrock, UFC champion, entrepreneur, and philanthropist
"This needs to be required reading for every ambitious soul! Finally, a book to help conquer the challenges of doing hard stuff by someone who has coached top performers!"--Brian Smith
"Todd has written the definitive playbook for people striving to achieve great things! This will not only inspire people but give them a real tool to help win at life."--Neil Patel
From the Back Cover
What if the games we played as children held the greatest gift to helping us achieve more today?
Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion, or whatever else captured our imaginations. And yet, that natural creativity is slowly squeezed out of us because we're told that it's childish or it's "time to grow up." Now Todd Herman--backed by scientific research and countless stories from the real world--will show us how to tap into the human imagination to unleash new versions of ourselves, ready-made to kick ass.
Herman has been coaching champions in every field for over twenty years, and he's helped them bring out their Heroic Self to transcend the forces pulling them into the Ordinary World.
Anyone attempting ambitious things faces adversity, resistance, and challenges, but Herman confronts these obstacles with a question: Who or what needs to show up to make success inevitable?
In The Alter Ego Effect, Herman presents countless stories from salespeople, executives, entertainers, athletes, entrepreneurs, creatives, and historical figures to illustrate how to activate the Heroic Self already nested inside each of us. And he reveals that we may not be using those traits in the moments when we need them the most. From the creative entrepreneur who resisted their craft to the accomplished military officer who wanted to be a warmer dad at home, Todd Herman's clients have discovered there is no end to the parts of their lives they could improve by using Alter Egos.
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Most helpful customer reviews on Amazon.com
It's counter-intuitive and makes perfect sense. His historical examples of well-known achievers using the Alter Ego Effect are ample proof - if proof is needed - that this process for improved performance works and has done for millenia.
While so many self-help books blindly suggest that you should step into an improved version of "you" (or more dangerously, that you are enough), Herman's book is the first one I've read to explain WHY a new version of you is going to be far more useful in life and specifically HOW to put that alter ego to play.
Read this book.
I don't have much to add to the book in terms of telling you whats in it, the other reviews cover that well. I just want to tell you that this is the first book of its type that has a truly original idea I've read in a LONG LONG time.
Don't get me wrong--Todd did not invent the idea of alter egos, obviously. From Clark Kent back to the Muses, the ideas in the book are universal and timeless.
But that's what makes this book so good, is that Todd is the first to really identify and explain them. Its like he's the guy teaching fish that they live in water.
This book will, at a minimum, be a great read for you. But what most people will get from it will be a life-changing shift of perspective that creates some incredible breakthroughs (it did for me).
I’d heard about Alter Ego’s before from Todd Herman, and even put them into practice in my business, but Todd’s stories, examples and framework in the book for putting into practice these secret identities has shifted my view of how I can use DIFFERENT Alter Ego’s in the areas I struggle most.
Interestingly, it’s not only “work” that I am challenged to show up how I need to, it’s at home, too.
I’m on chapter 11 of the audio book right now, and can tell you, this book is a game changer for me as a mom, a wife and a leader.
I'll be gifting this book to every member of my team, as well as friends and clients alike, because who can't use a little motivation to bring out the hero inside? So Good.
First, the author Todd Herman is an expert in this space and has been coaching top performers for decades. Second, he explains the concepts in an engaging and relatable way with many examples of people who have used this—people you may be surprised about.
You may already be using an alter ego. I realized I was (trying to), but Herman gave me the tools to really amp it up and use it in a way that’s consistent.
Also, great takeaways from this book were the 5 bridges to progress and moments of impact. Since reading this book, I’ve started thinking about my career and relationships in those terms and already see a huge difference. I love the way this book contains actionable steps for you to apply the alter ego approach in your life. There are so many areas of my life—fields of play— where I can use this.
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