"My first thought: This book is going to change minds and change lives. My second thought: How can I get this book into all of my clients' hands?!"--JJ Virgin
"This needs to be required reading for every ambitious soul! Finally, a book to help conquer the challenges of doing hard stuff by someone who has coached top performers!"--Brian Smith
"In The Alter Ego Effect, Herman takes you on a mind-expanding journey to find your Heroic Self. If you want a stronger mental game--get this book!"--Emily Fletcher
"Todd has written the definitive playbook for people striving to achieve great things! This will not only inspire people but give them a real tool to help win at life."--Neil Patel
There's only one person in the way of you untapping your capabilities: You. There's also one person who can move you out of the way so you can perform at your peak.
That person is already inside you. You just need to unlock them. This other part of you is your Heroic Self and you unlock it with an Alter Ego. After twenty-one years of working with elite athletes, performers and leaders, Todd Herman is revealing how you can use your alter ego to achieve the seemingly impossible. It all clicked for Todd when he met Bo Jackson.
When Herman met Bo Jackson, the professional athlete told him, "Bo Jackson never played a down of football in his entire life." Bo explained that when he was young, he'd get into trouble because chaos caused by his anger issues. Then, he saw Friday the 13th and became fascinated by the cold, calculating nature of Jason Vorhees. In that moment, he resolved to stop being Bo Jackson, and start being Jason the moment he stepped on the field.
In this transformative guide, Herman teaches you how to create and control an Alter Ego like Bo--and the thousands of other athletes, business leaders, entrepreneurs, and entertainers who have used this simple tool to change their lives. Herman also shares his own story: he knew that inside was a confident, self-assured, intelligent person who could help others get better results in their lives. When he started using superman's classic trick--putting on a pair of glasses--he learned to trigger the specific traits he needed to achieve his goals.
The Alter Ego Effect is not about creating a false mask--it's about finding the hero already inside you. It's a proven way of overcoming the self-doubt, negativity, and insecurity that hold you back, and empowering you to ultimately become your best self.