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The Alter Ego Effect: The Power of Secret Identities to Transform Your Life by [Todd Herman]
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The Alter Ego Effect: The Power of Secret Identities to Transform Your Life Kindle Edition

4.6 out of 5 stars 511 ratings

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Length: 259 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Review

"I used this exact strategy to get to the top of my sport. This is truly what elite professionals do to win. This book is a gift!"--Frank Shamrock, UFC champion, entrepreneur, and philanthropist

"My first thought: This book is going to change minds and change lives. My second thought: How can I get this book into all of my clients' hands?!"--JJ Virgin

"This needs to be required reading for every ambitious soul! Finally, a book to help conquer the challenges of doing hard stuff by someone who has coached top performers!"--Brian Smith

"In The Alter Ego Effect, Herman takes you on a mind-expanding journey to find your Heroic Self. If you want a stronger mental game--get this book!"--Emily Fletcher

"Todd has written the definitive playbook for people striving to achieve great things! This will not only inspire people but give them a real tool to help win at life."--Neil Patel --This text refers to an alternate kindle_edition edition.

From the Inside Flap

What if the games we played as children held the greatest gift to helping us achieve more today?

Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion, or whatever else captured our imaginations. And yet, that natural creativity is slowly squeezed out of us because we're told that it's childish or it's "time to grow up." Now Todd Herman--backed by scientific research and countless stories from the real world--will show us how to tap into the human imagination to unleash new versions of ourselves, ready-made to kick ass.

Herman has been coaching champions in every field for over twenty years, and he's helped them bring out their Heroic Self to transcend the forces pulling them into the Ordinary World.

Anyone attempting ambitious things faces adversity, resistance, and challenges, but Herman confronts these obstacles with a question: Who or what needs to show up to make success inevitable?

In The Alter Ego Effect, Herman presents countless stories from salespeople, executives, entertainers, athletes, entrepreneurs, creatives, and historical figures to illustrate how to activate the Heroic Self already nested inside each of us. And he reveals that we may not be using those traits in the moments when we need them the most. From the creative entrepreneur who resisted their craft to the accomplished military officer who wanted to be a warmer dad at home, Todd Herman's clients have discovered there is no end to the parts of their lives they could improve by using Alter Egos.

--Brian Smith --This text refers to an alternate kindle_edition edition.

Product details

  • ASIN : B075WPWMSK
  • Publisher : Harper Business; Illustrated edition (5 February 2019)
  • Language : English
  • File size : 3214 KB
  • Text-to-Speech : Enabled
  • Screen Reader : Supported
  • Enhanced typesetting : Enabled
  • X-Ray : Enabled
  • Word Wise : Enabled
  • Print length : 259 pages
  • Customer Reviews:
    4.6 out of 5 stars 511 ratings

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4.6 out of 5 stars
4.6 out of 5
511 global ratings
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Top reviews from Australia

Reviewed in Australia on 3 April 2019
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Reviewed in Australia on 26 February 2019
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A bloke from West Sussex
5.0 out of 5 stars Simply game changing!
Reviewed in the United Kingdom on 18 March 2019
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Nolan Collins
4.0 out of 5 stars The missing link has been found - or, at least, rediscovered
Reviewed in the United Kingdom on 27 March 2019
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Klara
5.0 out of 5 stars Wow, AMAZING read!!!
Reviewed in the United Kingdom on 16 February 2019
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Bethfit
5.0 out of 5 stars Thought provoking
Reviewed in the United Kingdom on 20 April 2019
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Sean
5.0 out of 5 stars Showing Up with Your Best for Moments of Impact
Reviewed in the United Kingdom on 6 February 2019
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