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Alchemy: The Surprising Power of Ideas That Don't Make Sense by [Rory Sutherland]
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Alchemy: The Surprising Power of Ideas That Don't Make Sense Kindle Edition

4.5 out of 5 stars 588 ratings

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Product description

Review

This is a breakthrough book: Mother Reality makes sense in her own way. She yields her secrets to practitioners, almost never to academics - something psychologists, economists and non-skin in the game people, no matter what they say, are functionally unable to grasp. And the book is funny as hell: I smiled and laughed at every paragraph.
Furthermore, this is the first such treatise written by someone who had true contact with reality via something called a P/L.
And this is wonderfully applicable to about everything in life, from how to announce airplane delays to how to handle unsold opera tickets.
Buy two copies of this book in case one is stolen.

Nassim Nicholas Taleb, scholar and former trader; author of the Incerto.

Revelatory and entertaining ― The Sunday Times

Reading Alchemy was, as its title promised, the process of turning paper and print into gold. Veins of wisdom regarding human functioning emerge regularly and brilliantly from the pages. Don't miss this book. ― Robert Cialdini, bestselling author of Influence, Yes!, The Small BIG and Pre-suasion

Deeply original ― Robert Trivers, evolutionary biologist and author of Deceit and Self-Deception

Sutherland’s book touches on many facets of life, but all come down to the importance of “psycho-logic”, or non-rational factors, in how we make decisions and how problems can be solved ― CAMPAIGN magazine --This text refers to the paperback edition.

Book Description

The hugely anticipated first book from the TED Talks star and advertising legend --This text refers to the paperback edition.

Product details

  • ASIN ‏ : ‎ B01F1HOAWA
  • Publisher ‏ : ‎ Virgin Digital (7 May 2019)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 11855 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 372 pages
  • Page numbers source ISBN ‏ : ‎ 0753556529
  • Customer Reviews:
    4.5 out of 5 stars 588 ratings

About the author

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Rory Sutherland is the Vice Chairman of Ogilvy, where he has worked since 1988. This attractively vague job title has allowed him to form a behavioural science practice within the agency whose job is to uncover the hidden business and social possibilities which emerge when you apply creative minds to the latest thinking in psychology and behavioural science.

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4.5 out of 5 stars
4.5 out of 5
588 global ratings
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5.0 out of 5 stars Aaa
By Lucas on 26 September 2019
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Markku Ojanen
2.0 out of 5 stars Tricks of adverticement are not going to solve our problems
Reviewed in the United Kingdom on 11 October 2019
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Alistair Kelman
5.0 out of 5 stars Challenging conventional thinking in modern business
Reviewed in the United Kingdom on 12 May 2019
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Roly H
5.0 out of 5 stars Discount?
Reviewed in the United Kingdom on 24 May 2019
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Philleas Fogg
4.0 out of 5 stars Entertaining enlightening and educational
Reviewed in the United Kingdom on 20 August 2019
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Blacksmith
1.0 out of 5 stars A panegyrics to the irrational that has helped create populism…. And Red Bull
Reviewed in the United Kingdom on 9 July 2021
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