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Alchemy: The Surprising Power of Ideas That Don't Make Sense Kindle Edition
This is a breakthrough book: Mother Reality makes sense in her own way. She yields her secrets to practitioners, almost never to academics - something psychologists, economists and non-skin in the game people, no matter what they say, are functionally unable to grasp. And the book is funny as hell: I smiled and laughed at every paragraph.
Furthermore, this is the first such treatise written by someone who had true contact with reality via something called a P/L.
And this is wonderfully applicable to about everything in life, from how to announce airplane delays to how to handle unsold opera tickets.
Buy two copies of this book in case one is stolen.
Revelatory and entertaining ― The Sunday Times
Reading Alchemy was, as its title promised, the process of turning paper and print into gold. Veins of wisdom regarding human functioning emerge regularly and brilliantly from the pages. Don't miss this book. ― Robert Cialdini, bestselling author of Influence, Yes!, The Small BIG and Pre-suasion
Deeply original ― Robert Trivers, evolutionary biologist and author of Deceit and Self-Deception
Sutherland’s book touches on many facets of life, but all come down to the importance of “psycho-logic”, or non-rational factors, in how we make decisions and how problems can be solved ― CAMPAIGN magazine --This text refers to the paperback edition.
- ASIN : B01F1HOAWA
- Publisher : Virgin Digital (7 May 2019)
- Language : English
- File size : 11855 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 372 pages
- Page numbers source ISBN : 0753556529
- Best Sellers Rank: 104,750 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
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At £9.99 for the Kindle version with the chance of adding an audio version for an extra £3.47 narrated by Rory this is a masterclass in open-ended thinking.
Michael Gove famously said, "I think the people in this country have had enough of experts, with organizations from acronyms, saying that they know what is best and getting it consistently wrong." Anyone who has had a 'score exercise' performed on their business by a consultancy will understand the feeling behind Gove's words. Rory's Alchemy is an antidote to logical thinking which can show you how to put some magic into your business.
But be aware, if you choose to read Alchemy and adopt its' thinking processes you will need to recruit managers whose minds are not imprisoned by conventional logic.
The late Peter Hook, Head of Internal Audit at BP. told me that he recruited his best people by trawling through the annual reviews of junior staff and selecting those who questioned assumptions and hence were difficult to manage. With Rory be prepared to think different.
It maybe worth reading to confirm the awful values of so many in advertising, that get off on selling a disgusting drink that is bad for us, that he writes so positively about. Try to borrow a copy but don’t give money to this sorry author, I am sorry I did