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The Age Of Agile: How Smart Companies Are Transforming The Way Work GetsDone Hardcover – Special Edition, 18 Feb 2019

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From the Inside Flap

We are at the genesis of a new age — the age of Agile. It’s an exhilarating time, because unprecedented change can happen nearly overnight. Why? Because a truly “agile” organization connects everyone and everything . . . all the time. It is capable of delivering instant, intimate, frictionless value on a large scale.

But how? How can a complex company such as Ericsson, Barclays, Fidelity Investments, or Microsoft jump into new initiatives with the nimbleness of an athlete? How can large organizations act like small entrepreneurs? In The Age of Agile, you will learn the principles and techniques that make up Agile management. Originally developed in the software industry, this flexible approach to management has been refined and molded to function powerfully in industry after industry: technology, manufacturing, pharmaceuticals, health, telecommunications, aircraft, automobiles—nearly any field.

The Age of Agile unpacks the groundbreaking ideas and practices that are remaking the very foundations of business. Agile isn’t simply a new “process” to be grafted onto current management practice. It is a fundamentally different concept — a new mindset — about the structure of your company . . . and how you must operate to succeed in today’s world.

Reporting from the frontlines, author Steve Denning takes you deep into the Agile management revolution. He provides specific, inspiring examples of how some of today’s enlightened companies are leveraging the power of Agile, including firms such as: Airbnb, Amazon, Etsy, Facebook, Google, Lyft, Menlo Innovations, Saab, Samsung, Spotify, Tesla, Uber, and Warby Parker.

Drawing on lessons learned from these bold companies and his own ongoing practice, Denning demystifies Agile by providing three “laws” that make it practical and clear:

The Law of the Small Team shows how to operate in a “VUCA” world (Volatility, Uncertainty, Complexity, Ambiguity). Using this law, difficult problems are split into manageable batches and performed by small cross-functional, self-governing teams, working iteratively in short cycles, with fast feedback from customers and end-users.

The Law of the Customer flows from the epic shift in power in the marketplace from seller to buyer, and the need for firms to radically accelerate their ability to make decisions and change direction in light of unexpected events and new customer demands. It amounts to a Copernican revolution in management.

The Law of the Network (the linchpin of Agile) illustrates what’s involved in making the entire organization Agile.

Becoming “agile” is a continuing journey, not a finite accomplishment. You’ll know your company has joined the fray when its goal has shifted from creating profits to creating delighted customers. And you’ll find that not focusing on “making money” . . . makes more money.

Stephen Denning is a renowned Agile advocate who serves on the advisory board of the Drucker Forum. He is a former World Bank executive and author of several books including The Leader’s Guide to Radical Management.

From the Back Cover


The Age of Agile is an indispensable guide to building an organization that can thrive in a world of unrelenting change.”— Gary Hamel, Professor, London Business School, and Director, MLab

The Age of Agile should be a go-to reference for navigating the transient advantage economy.”— Rita Gunther McGrath, Professor, Columbia Business School

The Age of Agile vividly demonstrates why an organization needs a new manage-ment paradigm to thrive in a world of rapid and continuous change.” — W. Chan Kim, The BCG Professor of Strategy at INSEAD and New York Times bestselling coauthor of Blue Ocean Strategy and Blue Ocean Shift

“This eye-opening book challenges us to think, not just about which technologies will shape the future, but about which organizations will be able to handle — and develop — them.”— Carlota Perez, author of Technological Revolutions and Financial Capital

The Age of Agile demystifies a fuzzy topic, delivers a stinging critique of flawed management practices, provides practical advice, and is an enjoyable read. A great book.”— Scott Anthony, Managing Partner of Innosight and lead author of Dual Transformation

The Age of Agile provides a compelling and actionable overview of the new mindset that will create significant new value.”— John Hagel, Co-Chairman of the Deloitte Center for the Edge

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4 February 2018
Format: Kindle EditionVerified Purchase
26 February 2018
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.5 out of 5 stars 38 reviews
Ian Mann
4.0 out of 5 starsThis book focuses on how some organizations are learning to operate in a way that is better for those doing the work
11 May 2018 - Published on Amazon.com
Format: Kindle EditionVerified Purchase
12 people found this helpful
Neil Benson
2.0 out of 5 starsWanders a long way off topic
23 March 2019 - Published on Amazon.com
Format: Kindle EditionVerified Purchase
6 people found this helpful
C. W. A. Averink
5.0 out of 5 starsImpact of Agile at strategic and macro-economic level
7 July 2018 - Published on Amazon.com
Verified Purchase
5 people found this helpful