This book is a collection of transcripts of discussions with some of the best minds in affiliate marketing, plus lists of resources on how to implement the recommended actions.
Included are discussions with top affiliates, award winning affiliate managers and outsourced program managers with many years of experience. Read the Voices of Affiliate Marketing as they lead you through the maze of creating and managing an affiliate program.
Table of Contents
What is an affiliate program?
Chapter 1 What is an Affiliate Program and How Does it Work
Chapter 2 Merchant Readiness for an Affiliate Program
Chapter 3 Can You Afford to Have an Affiliate Program
Chapter 4 Affiliate Agreement Essentials
Chapter 5 Merchant Policies Regarding Natural SEO
Chapter 6 How and When to Choose an Outsourced Affiliate Manager (OPM)
Chapter 7 Seven Suggestions for Engaging and Efficient Affiliate Newsletters
Chapter 8 Using Analytics for Affiliate Recruiting
Chapter 9 Why Merchants Need An Editorial Calendar
Chapter 10 Steps to Revamping and Relaunching An Affiliate Program
Chapter 11 Affiliate Marketing: Then and Now
Links to Additional Podcasts on Merchant ABCs
Special Collection of Podcasts for Q4
Links to All Podcasts in This Book
Websites You Should Visit