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How To Start and Run An Affiliate Program from the Voices of Affiliate Marketing (Merchant ABCs Basics for Successful Affiliate Marketing Book 3) by [Carney, Deborah, O'Hare, Vinny, Nagel, Eric, Ely, Amy, Salvino, Kim, Garcia, Karen, Gazer, Liz, Djambazov, Angel, Crooks, Jeannine]
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How To Start and Run An Affiliate Program from the Voices of Affiliate Marketing (Merchant ABCs Basics for Successful Affiliate Marketing Book 3) Kindle Edition


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Length: 411 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Product description

Product Description

Merchant ABCs Volume 1 is for new or established merchants with affiliate programs or contemplating starting one.

This book is a collection of transcripts of discussions with some of the best minds in affiliate marketing, plus lists of resources on how to implement the recommended actions.

Included are discussions with top affiliates, award winning affiliate managers and outsourced program managers with many years of experience. Read the Voices of Affiliate Marketing as they lead you through the maze of creating and managing an affiliate program.

The Voices:
Deborah Carney
Vinny O’Hare
Eric Nagel
Amy Ely
Kim Salvino
Karen Garcia
Liz Gazer
Angel Djambazov
Liz Fogg
Jeannine Crooks

Bonus:
Brian Littleton
Connie Arnold
Todd Crawford
Todd Farmer
Scott Jangro

Table of Contents
Foreword
Introduction
What is an affiliate program?
Terms
Roles
Chapter 1 What is an Affiliate Program and How Does it Work
Chapter 2 Merchant Readiness for an Affiliate Program
Chapter 3 Can You Afford to Have an Affiliate Program
Chapter 4 Affiliate Agreement Essentials
Chapter 5 Merchant Policies Regarding Natural SEO
Chapter 6 How and When to Choose an Outsourced Affiliate Manager (OPM)
Chapter 7 Seven Suggestions for Engaging and Efficient Affiliate Newsletters
Chapter 8 Using Analytics for Affiliate Recruiting
Chapter 9 Why Merchants Need An Editorial Calendar
Bonus Chapters
Chapter 10 Steps to Revamping and Relaunching An Affiliate Program
Chapter 11 Affiliate Marketing: Then and Now
Bios
Resources
Links to Additional Podcasts on Merchant ABCs
Special Collection of Podcasts for Q4
Links to All Podcasts in This Book
Websites You Should Visit

Product details

  • Format: Kindle Edition
  • File Size: 1437 KB
  • Print Length: 411 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: NightFire Publications (26 October 2012)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B009XQE20G
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #790,067 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.5 out of 5 stars 4 reviews
John H Williams
4.0 out of 5 starsThe book lays down the "Do's & Dont's" and best practices. Affiliates would otherwise assume they can do ...
30 May 2015 - Published on Amazon.com
Verified Purchase
Mark J. Welch
4.0 out of 5 starsGood, useful collection of advice for merchants
18 August 2013 - Published on Amazon.com
Verified Purchase
Dave Cupples
5.0 out of 5 starsAn encyclopedia on Affiliate Marketing for Merchants
28 February 2013 - Published on Amazon.com
Verified Purchase
I Justice
5.0 out of 5 starsGreat Information
29 April 2016 - Published on Amazon.com