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Affective Governmentality: Neoliberal Education Advertisements in Singapore Hardcover – 7 Aug 2019


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Product details

  • Hardcover: 148 pages
  • Publisher: Springer; 1st ed. 2019 edition (7 August 2019)
  • Language: English
  • ISBN-10: 9811378061
  • ISBN-13: 978-9811378065
  • Product Dimensions: 15.6 x 1 x 23.4 cm
  • Boxed-product Weight: 422 g
  • Average Customer Review: Be the first to review this item

Product description

From the Back Cover

This book investigates the subjectivities in education arising from the triumphant mobilisation of care as portrayed in educational advertisements, and provides a novel theory of affective governmentality based on empirical research on affect, neoliberalism, and governmentality. It also takes the bold step of encouraging the re-imagination of the central and pressing question of school marketisation in Singapore, and problematises the seemingly innocuous portrayals of care in light of neoliberal governmentality seeking to perform cultural work on preferred identities and subjectivities. Using a judicious selection of media artefacts, the book scrutinises the creation of emotional technologies through an ethic of caring, harnessing vulnerabilities and triumphalism. As such it not only equips readers to understand the role of emotional technologies but also offers a critical and alternative view of hope and aspirations for transforming society.
"Andrew Pereira’s outstanding scholarly contribution to the field of educational policy studies and governance is a crucial piece of the puzzle about what can be said and written about Singapore education" -- Allan Luke, Emeritus Professor, Queensland University of Technology, Australia
There is now an enormous body of writing on neoliberalism and education much of it is repetitive and rhetorical.  Pereira’s book is a very novel and very significant contribution to scholarship that explores some specific forms and modalities of neoliberal education. It carefully examines a vast array of cultural and media artefacts that ‘advertise’ and represent education in Singapore and the affective government of teachers and students that results from this. The book develops an analytic framework for engagement with such artefacts that will be a great use to researchers in other settings – it thoroughly deserves widespread attention.” -- Stephen J Ball FBA, Distinguished Service Professor of Sociology of Education, Institute of Education, University College London

About the Author

Andrew Pereira is a researcher at the Nanyang Technological University’s (NTU) National Institute of Education. His research interests include educational sociology, discourse studies, multimodality, and youth purpose. The central focus of his research delves into the political economy of education considering neoliberal philosophies and policies. Aiming to investigate ideology, he employs a variety of method including discourse, multimodal, and systemic functional grammatical analysis; architectural studies; literary criticism; and film theory. He has also taught in secondary schools and junior colleges in Singapore, He has published in journals like Chinese Journal of Applied Linguistics and Pedagogies: An International Journal. In 2012, he was awarded the Nanyang Technological University Research Scholarship, where he obtained his Ph.D in English Studies from the National Institute of Education. In 2014, he won the Best Paper Award at the APERA Conference held in Hong Kong.


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