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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters by [Sugarman, Joseph]

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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters 1st Edition, Kindle Edition

4.5 out of 5 stars 2 ratings

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Length: 362 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

From the Back Cover

A fun and authoritative guide to writing masterful copy

Great copy is the heart and soul of the advertising business, whether it's for print, television, radio, or any other medium. In The Adweek Copywriting Handbook, legendary copywriter and ad man Joseph Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.

Sugarman walks you step by step through the entire copywriting process—from getting prepared to researching products and markets to getting ideas down on paper and polishing them to a brilliant sheen. He explains the vital elements that make great copy and explores the emotional triggers that convince consumers to buy. Sugarman gives you all the tools and tactics you need to write the same kind of effective selling copy that has brought him fame and fortune.

For anyone who wants to break into the advertising business, or ad pros who just want to get better at what they do, this is the ultimate companion resource. Complete with real examples of high-quality copy for various media, this practical and authoritative guide will tell you everything you need to know to write great copy—and get ahead in the cutthroat world of advertising.

"Sugarman is a living legend and by-God genius at writing copy that sells. This book is his masterpiece. It reveals all of his hard-earned secrets. The writing is riveting and the wisdom is worth gold. This is the best book on copywriting in the entire history of marketing."
—Joe Vitale, author, There's a Customer Born Every Minute

"There are a lot of great copywriters, but Sugarman is the best. He knows how to build a story and close a sale."
—Richard Thalheimer, President, The Sharper Image

"[Sugarman has] a real talent for promotion and writing advertisements."
—Albert Gore, former Vice President of the United States


Product details

  • Format: Kindle Edition
  • File Size: 4346 KB
  • Print Length: 362 pages
  • Page Numbers Source ISBN: 0470051248
  • Publisher: Wiley; 1 edition (18 May 2009)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B008O5K0JE
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.5 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #83,349 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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4.5 out of 5 stars
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2 customer reviews

2 December 2017
Format: Kindle EditionVerified Purchase
16 January 2016
Format: Kindle EditionVerified Purchase

Most helpful customer reviews on Amazon.com

Amazon.com: 4.5 out of 5 stars 135 reviews
P. Eddy
5.0 out of 5 stars Worth the time it takes to absorb the material
6 January 2018 - Published on Amazon.com
Format: Kindle EditionVerified Purchase
29 people found this helpful
Jeremy Menefee
5.0 out of 5 stars Not many books get me excited
20 May 2016 - Published on Amazon.com
Format: Kindle EditionVerified Purchase
35 people found this helpful
Guen
5.0 out of 5 stars This is going to sound like an ad
16 July 2018 - Published on Amazon.com
Verified Purchase
11 people found this helpful
M. J. Williquette
5.0 out of 5 stars This book really helped my copywriting - and I don't even like to write!
10 August 2017 - Published on Amazon.com
Verified Purchase
8 people found this helpful
dg
5.0 out of 5 stars but I have read 3 other copywriting books from the best of all time
29 March 2018 - Published on Amazon.com
Verified Purchase
7 people found this helpful