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Advertising and Promotion: An Integrated Marketing Communications Perspective Hardcover – 16 January 2014

4.0 out of 5 stars 62 ratings

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Product details

  • Hardcover: 1760 pages
  • Publisher: McGraw-Hill Education; 10 edition (16 January 2014)
  • Language: English
  • ISBN-10: 0078028973
  • ISBN-13: 978-0078028977
  • Product Dimensions: 22.1 x 4.6 x 27.7 cm
  • Boxed-product Weight: 1.9 Kg
  • Customer Reviews: 4.0 out of 5 stars62 customer ratings

Product description

About the Author

Professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals

Professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research.

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Jeremy
1.0 out of 5 stars Love the subject hate the book
Reviewed in the United States on 23 September 2014
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Cesar F.
1.0 out of 5 stars Too long
Reviewed in the United States on 5 February 2019
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Slingshooter
1.0 out of 5 stars please don't make your students read this
Reviewed in the United States on 28 January 2018
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Christine H
4.0 out of 5 stars Typical textbook - captures important concepts, gives good examples, but is a bit long-winded
Reviewed in the United States on 10 March 2016
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Molly Jones
1.0 out of 5 stars DON'T RENT FOR KINDLE- it stole my money and isn't showing up to be able to read
Reviewed in the United States on 6 September 2016
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Burcham15
4.0 out of 5 stars It's a textbook...
Reviewed in the United States on 17 July 2018
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Christine
3.0 out of 5 stars Seemed a little outdated to me for a text that ...
Reviewed in the United States on 11 November 2016
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Marie
5.0 out of 5 stars Great book to use for writing papers and studying for exams
Reviewed in the United States on 19 December 2019
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Brenda Lamey
5.0 out of 5 stars Just Great
Reviewed in the United States on 21 April 2019
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Austin & Dan
1.0 out of 5 stars The review questions at the end of every chapter are my personal hell
Reviewed in the United States on 2 October 2018
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nessa007
4.0 out of 5 stars Four Stars
Reviewed in the United States on 9 November 2017
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Allie
5.0 out of 5 stars good buy
Reviewed in the United States on 15 March 2019
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Janli Gwo
5.0 out of 5 stars Great Textbook - Teaches Through Real Life Examples
Reviewed in the United States on 1 December 2015
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Rick Wingender
1.0 out of 5 stars This LISTING is WRONG.
Reviewed in the United States on 16 June 2016
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Kevin Florkiewicz
5.0 out of 5 stars Five Stars
Reviewed in the United States on 27 May 2017
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