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Advertising and the Mind of the Consumer: What works, what doesn't and why: What Works, What Doesn't, and Why by [Sutherland, Max]

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Advertising and the Mind of the Consumer: What works, what doesn't and why: What Works, What Doesn't, and Why Kindle Edition

4.5 out of 5 stars 12 ratings

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Length: 380 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Review

"Makes for enjoyable as well as enlightening reading . . . can serve as an introduction to advertising for general readers." "Choice""

"Finally, a book that evades the 'magic' of advertising and pins down the psychological factors that make an ad succesful or not. It will change the way you advertise and see ads." Ignacio Oreamuno, president, ihaveanidea.org"

"Puts the psyche of advertising on the analyst's couch to reveal the sometimes surprising mind of commercial persuasion." Jim Spaeth, former president, Advertising Research Foundation"

Product Description

By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery.
In this 3rd international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets of successful campaigns over a wide range of media, including the web and new media. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work - or misfire - and why.
Advertising and the Mind of the Consumer is not just a 'how to' book of tricks for advertisers, it is a book for everyone who wants to know how advertising works and why it influences us-for people in business with products and services to sell, for advertising agents, marketers, as well as for students of advertising and consumer behaviour.
'Essential reading for all practitioners and everyone interested in how advertising works ...' - John Zeigler, DDB Worldwide.
'Finally, a book that evades the 'magic' of advertising and pins down the psychological factors that make an ad succesful or not. It will change the way you advertise and see ads.' - Ignacio Oreamuno, President, ihaveanidea.org
'... reveals the secrets of effective advertising gleamed from years of sophisticated advertising research. It should be on every manager's bookshelf.' - Lawrence Ang, Senior Lecturer in Management, Macquarie Graduate School of Management
'Breakthrough thinking. I have been consulting in the advertising business and have taught graduate level advertising courses for over 20 years. I have never found a book that brought so much insight to the advertising issues associated with effective selling.' - Professor Larry Chiagouris, Pace University
'Puts the psyche of advertising on the analyst's couch to reveal the sometimes surprising mind of commercial persuasion.' - Jim Spaeth, Former President, Advertising Research Foundation

Product details

  • Format: Kindle Edition
  • File Size: 1745 KB
  • Print Length: 380 pages
  • Publisher: Allen & Unwin; 3rd edition edition (3 May 2010)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B003KK6GPU
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Customer Reviews: Be the first to review this item
  • Amazon Bestsellers Rank: #1,543,038 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.5 out of 5 stars 12 reviews
Jodie Marie Shaw
5.0 out of 5 stars The best book on the psychology behind advertising by far
3 January 2008 - Published on Amazon.com
Verified Purchase
2 people found this helpful
JordanTRobinson
5.0 out of 5 stars I find it useful
31 August 2012 - Published on Amazon.com
Verified Purchase
Michelle Bovenizer
5.0 out of 5 stars Psychologically Interesting
13 February 2015 - Published on Amazon.com
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R. Peeples
3.0 out of 5 stars Too many footnotes
27 February 2008 - Published on Amazon.com
Verified Purchase
Jorge Marroquín-Rivera
5.0 out of 5 stars This book should to be in the top 20 marketing books
28 October 1999 - Published on Amazon.com
7 people found this helpful