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The Advertising Concept Book: Think Now, Design Later by [Pete Barry]

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The Advertising Concept Book: Think Now, Design Later Kindle Edition

4.5 out of 5 stars 102 ratings

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About the Author

Pete Barry began his career as an art director in London. He works as a copywriter in New York and teaches Advertising Design at Syracuse University. His most recent awards include a Gold Clio and an AIGA, and he was winner of the Pentagon Memorial Competition. --This text refers to the paperback edition.

From the Back Cover

In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept.
Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for print, TV, ambient, and other types of media, including interactive.
Pete Barry outlines simple but fundamental rules about where to start and how to ‘push’ an ad to turn it into something exceptional, while exercises throughout will help both students and professionals assess their own work and that of others.
Fifty years’ worth of international, award-winning ad campaigns – in the form of over 400 ‘roughs’ specially produced by the author – also reinforce the book’s core lesson: that a great idea will last forever.
An essential guide for students and professionals in advertising, communication, marketing and allied fields. --This text refers to an out of print or unavailable edition of this title.

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4.5 out of 5 stars
4.5 out of 5
102 customer ratings
5 star 77% (77%) 77%
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Top international reviews

Andrew Nicholas
5.0 out of 5 stars A surprisingly good book. The psychology of motivating action through simple ...
Reviewed in the United Kingdom on 5 August 2017
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R Bailes
5.0 out of 5 stars Great
Reviewed in the United Kingdom on 11 February 2017
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Amazon Customer
5.0 out of 5 stars Fantastic resource!
Reviewed in the United Kingdom on 24 October 2017
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Emily
5.0 out of 5 stars Educates, Informs and Entertains
Reviewed in the United Kingdom on 20 November 2019
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Cliente Amazon
5.0 out of 5 stars A wonderful book
Reviewed in the United Kingdom on 18 November 2018
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Edward Bennett
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 12 June 2015
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Nish
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 4 December 2014
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G. Rozzo
5.0 out of 5 stars totally satisfactory
Reviewed in the United Kingdom on 25 November 2009
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3 people found this helpful
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Federica Nobile
5.0 out of 5 stars The Bible for us creatives
Reviewed in Italy on 27 April 2019
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Enrique Estrada
5.0 out of 5 stars Un libro de Dirección de Arte y de cómo resolver problemas
Reviewed in Mexico on 4 April 2020
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One person found this helpful
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Tessa Allen
5.0 out of 5 stars Execellent book
Reviewed in Canada on 28 September 2019
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Yoo
4.0 out of 5 stars had to buy for school
Reviewed in Canada on 27 August 2019
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Cliente Amazon
5.0 out of 5 stars The Advertising Concept Book
Reviewed in Italy on 25 January 2017
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Amazon Customer
5.0 out of 5 stars Highly recommended!
Reviewed in Mexico on 7 September 2017
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Amazon Kunde
1.0 out of 5 stars Format nicht für Kindle geeignet, da kaum lesbar. Inhalt sehr gut.
Reviewed in Germany on 30 November 2017
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