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The Advertising Concept Book: Think Now, Design Later by [Barry, Pete]
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The Advertising Concept Book: Think Now, Design Later Kindle Edition

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Product description

Product Description

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to push an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years worth of international, award-winning ad campaigns in the form of over 500 roughs specially sketched by the author also reinforce the books core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.

Product details

  • Format: Kindle Edition
  • File Size: 166523 KB
  • Print Length: 320 pages
  • Page Numbers Source ISBN: 050051898X
  • Publisher: Thames and Hudson Ltd; 3rd Revised edition edition (11 August 2016)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B01JSJ8ZU0
  • Text-to-Speech: Not enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #10,103 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews on (beta) (May include reviews from Early Reviewer Rewards Program) 4.6 out of 5 stars 49 reviews
10 of 10 people found the following review helpful
5.0 out of 5 stars So much to learn 28 December 2012
By Esther - Published on
Verified Purchase
This the the advertising bible. If all advertising followed what is written in this book, it would be a better place with less "IN YOUR FACE" advertising. It would create a world of more thought provoking and relationship based branding influence.

It reminds you that advertising starts at the concept and is an art that you have to slowly build and perfect.
Thank you Pete, I see my job in a different light.
11 of 11 people found the following review helpful
5.0 out of 5 stars A must for any ad student 9 July 2013
By Fitz - Published on
Verified Purchase
This covers it all, in a way I've never seen before. As a graduate of one of the world's best graduate programs for advertising, I couldn't help but notice a good piece of my education could have been skipped if I'd read this earlier. It's my bible; I still reference it though I work at a top agency in NYC. Gold.
2 of 2 people found the following review helpful
5.0 out of 5 stars Awesome book on how to advertise well 8 February 2016
By Josh - Published on
Verified Purchase
This book is amazing! I am only about halfway through it, but the concepts and "tools" (guidelines) that he brings up are very helpful. The pages are nice and thick, so there is no worry about handling the book gently. All of the art and ads are sketched out, which gives it a nice look. Easy reading, and enjoyable reading. Would recommend to the advertiser out there.
5.0 out of 5 stars Near Perfection 6 March 2017
By Stan The Man - Published on
Format: Kindle Edition Verified Purchase
Perfection. I love it, I love it, I love it.
Even if you work in advertising you really want to refresh with this book.
I love the illustrations too, they help keep focus on the content
2 of 2 people found the following review helpful
5.0 out of 5 stars Read for 10 minutes and get inspired 6 March 2016
By Nicklaus Deyring - Published on
Verified Purchase
The bible of advertising concepting for me. Excellent way into the process of presenting work, especially as an art director. I would buy 30 copies and distribute around my office if that wasn't crazy. Wait, maybe I will....