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The Advertising Concept Book: Think Now, Design Later by [Barry, Pete]
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The Advertising Concept Book: Think Now, Design Later Kindle Edition


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Product description

Product Description

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to push an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years worth of international, award-winning ad campaigns in the form of over 500 roughs specially sketched by the author also reinforce the books core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.

About the Author

Pete Barry began his career as an art director in London. He works as a copywriter in New York and teaches Advertising Design at Syracuse University. His most recent awards include a Gold Clio and an AIGA, and he was winner of the Pentagon Memorial Competition.

Product details

  • Format: Kindle Edition
  • File Size: 166523 KB
  • Print Length: 320 pages
  • Page Numbers Source ISBN: 050051898X
  • Publisher: Thames and Hudson Ltd; 3rd Revised edition edition (11 August 2016)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B01JSJ8ZU0
  • Text-to-Speech: Not enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #41,757 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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