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The Advertising Concept Book: Think Now, Design Later by [Barry, Pete]
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The Advertising Concept Book: Think Now, Design Later Kindle Edition


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Product description

Product Description

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to push an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years worth of international, award-winning ad campaigns in the form of over 500 roughs specially sketched by the author also reinforce the books core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.

From the Back Cover

In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept.
Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for print, TV, ambient, and other types of media, including interactive.
Pete Barry outlines simple but fundamental rules about where to start and how to ‘push’ an ad to turn it into something exceptional, while exercises throughout will help both students and professionals assess their own work and that of others.
Fifty years’ worth of international, award-winning ad campaigns – in the form of over 400 ‘roughs’ specially produced by the author – also reinforce the book’s core lesson: that a great idea will last forever.
An essential guide for students and professionals in advertising, communication, marketing and allied fields.

Product details

  • Format: Kindle Edition
  • File Size: 166523 KB
  • Print Length: 320 pages
  • Page Numbers Source ISBN: 050051898X
  • Publisher: Thames and Hudson Ltd (11 August 2016)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B01JSJ8ZU0
  • Text-to-Speech: Not enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #269,135 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Amazon.com: 4.3 out of 5 stars 62 reviews
Kyle Chipman
5.0 out of 5 starsMust Read!!
21 May 2018 - Published on Amazon.com
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Josh
5.0 out of 5 starsAwesome book on how to advertise well
8 February 2016 - Published on Amazon.com
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3 people found this helpful.
Nicklaus Deyring
5.0 out of 5 starsRead for 10 minutes and get inspired
6 March 2016 - Published on Amazon.com
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4 people found this helpful.
DM
1.0 out of 5 starsDO NOT BUY THE KINDLE VERSION. COMPLETE RIP OFF!!
27 November 2017 - Published on Amazon.com
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One person found this helpful.
Robin Elkins
2.0 out of 5 starsif you are buying the digital copy seriously reconsider! ...
30 June 2018 - Published on Amazon.com
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