Buying Options

Kindle Price: $33.07
includes tax, if applicable

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Kindle App Ad
Account-Based Marketing For Dummies (For Dummies (Business & Personal Finance)) by [Vajre, Sangram]

Follow the Author

Something went wrong. Please try your request again later.


Account-Based Marketing For Dummies (For Dummies (Business & Personal Finance)) Kindle Edition

3.0 out of 5 stars 9 ratings

See all 3 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle
$33.07
Paperback
$33.94

Length: 351 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

Find your next great read with Kindle Unlimited
Check out Cosy Winter Fiction reads, Cookery and more with this month's featured titles, now available to read for $0.00. Browse this month's selection.

Product description

Product Description

Grow your account list with an effective account-based marketing strategy

Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results.

This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online.

  • Align your sales and marketing teams for greater success in your ABM efforts
  • Analyze data to identify key accounts
  • Target your messages for real-time interaction
  • Integrate your campaign with marketing automation software

If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered!

"Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic.  It offers simple, direct explanations of what account-based marketing is, why it’s important, and how to do it.  Any business marketing professional will benefit from a look at this book."- David Raab, Founder at Raab Associates

"If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too."  - Megan Heuer, Vice President and Group Director, SiriusDecisions

"Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how." - Joe Chernov, VP of Marketing at InsightSquared

"Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how." - Scott Brinker, Author of Hacking Marketing

"Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results." - Sean Zinsmeister, Senior Director of Product Marketing, Infer

"The book may be titled '…for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers.  Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike." Scott Vaughan, CMO, Integrate

From the Back Cover

  • Identify best-fit accounts and personas
  • Engage decision makers and influencers on their terms
  • Accelerate your marketing and sales pipeline

Changing the B2B marketing game

Buyers have changed the B2B marketing game--and meeting their ever-changing demands can feel like an uphill battle. Packed with expert tips, this down-to-earth guide shows you how to keep afloat in today's highly digitized world, as account-based marketing is laser-focused B2B marketing. Using ABM, your "smarketing" team can accelerate pipeline velocity to generate more revenue from your best-fit prospects and customers.

Inside...

  • Identify best-fit accounts
  • Expand your reach
  • Align marketing & sales
  • Develop killer content
  • Engage customers
  • Execute an ABM playbook
  • Measure your success
  • Grow new revenue
  • Turn customers into advocates

Product details

  • Format: Kindle Edition
  • File Size: 7356 KB
  • Print Length: 351 pages
  • Publisher: For Dummies; 1 edition (13 April 2016)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B01E9J0LI8
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Customer Reviews:
  • Amazon Bestsellers Rank: #677,042 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
click to open popover

Customer reviews

3.0 out of 5 stars
3 out of 5
9 customer ratings
5 star 21% (21%) 21%
4 star 22% (22%) 22%
3 star 13% (13%) 13%
2 star 24% (24%) 24%
1 star 20% (20%) 20%
How does Amazon calculate star ratings?

Review this product

Share your thoughts with other customers

Top international reviews

MarkE
5.0 out of 5 stars A goodctead
Reviewed in Canada on 14 April 2019
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Serge
4.0 out of 5 stars Important topic
Reviewed in the United States on 25 June 2019
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Amazon Customer
4.0 out of 5 stars Helpful to understand B2B marketing
Reviewed in the United States on 1 February 2017
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
K.S.
1.0 out of 5 stars Sangram Vajre clearly thinks little of marketing professionals.
Reviewed in the United States on 24 December 2016
Verified Purchase
One person found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Anton Arhipov
1.0 out of 5 stars Useless
Reviewed in the United States on 9 November 2016
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse