There were no reviews on this, so I felt like I was taking a bit of a risk, but considering the ASUS Z370-A MB was popular in reviews, I went for the Z390 Prime-A. I am glad I did. I am not a gamer, I work with DAWs and rendering video. I loaded it up with the i7-8700k and 16GB of G.Skill RAM, and the first boot (which I expected to be a disaster) ended up working flawlessly. I didn't expect it to have AURA RGB lighting, that was a fun surprise, but so far it is living up to all of its product description without any problems. The only trouble I ran into was installing drivers. For some reason, the included ASUS DVD would not let me install LAN or audio drivers, I had to find those driver directories on the DVD-ROM and install them by clicking "run as administrator."
I went with ASUS because their BIOS gives you complete control over your PC by letting you change anything you want. It has an excellent GUI whether you aren't sure what you are doing, or you are an advanced user. The overclocking software and fan control software are very easy to use, and probably the best (and safest) way to learn how to control your PC hardware.
Designed for 9th generation Intel Core processors, the Prime Z390-A delivers maximum performance with customizable style. 5-Way Optimization provides AI overclocking and dynamic fan calibration while dual M.2 and USB 3.1 Gen2 delivers maximum transfer speeds. Aura Sync RGB with addressable headers customize your build.