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The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate by [Lakoff, George]
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The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate Kindle Edition


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Length: 195 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Review

""When the original Don't Think of an Elephant! came out in2004, Lakoff showed us that progressive Democrats voted on values, not issues'just like the right. Now, Dr. Lakoff is back to prevent a relapse of bad framing. The ALL NEW Don't Think of an Elephant! is a must read, every bit as important as the first edition. This time we have to train ourselves to think for the long term. Buy this book, memorize it, and teach it to your children. Progressives may be smart, but we don't communicate our ideas well. This book is the blueprint for how to do better.""--Howard Dean, former chair of the Democratic National Committee and founder of Democracy for America


Product Description

Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues.



Called the “father of framing” by The New York Times, Lakoff explains how framing is about ideas—ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public.



The ALL NEW Don’t Think of an Elephant! picks up where the original book left off—delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.



In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country—one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens’ well-being and freedom.


Product details

  • Format: Kindle Edition
  • File Size: 2589 KB
  • Print Length: 195 pages
  • Publisher: Chelsea Green Publishing; 10th Anniversary edition (23 September 2014)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B00NP9LHFA
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #69,747 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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Amazon.com: 4.6 out of 5 stars 180 reviews
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4.0 out of 5 starsDon't buy the audio version!!!!!!
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