Ben Hunt put me on to Perry's Book 80/20 and I found it very interesting. I am looking forward to gaining insights in my own life and seeing how this law applies.
I am newly discovering marketing and in particular Internet marketing and am glad I have encountered both Ben & Perry on my journey. I have enjoyed receiving their emails and gaining insights from them and learning from true masters in their field, by being a part of their sales process.
I would thoroughly recommend this book to anyone, especially those starting out.
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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Kindle Edition
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Perry Marshall
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Richard Koch
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Review
Perry Marshall is a sales and marketing ninja. Read this book, apply the lessons, and slice your way to victory.
-Chris Guillebeau, New York Times bestselling Author, The $100 Startup Perry Marshall is the Gene Schwartz of the 21st century. Schwartz's book, Breakthrough Advertising, is every bit as current as the first day it rolled off the press in 1966. Perry's work is like that. Perry has consulted with the best marketers on the planet for over a decade. He combines the attributes of the most calculated engineer with the artistry of a poet. He delivers the deepest dive into the "80/20 Principle" you've ever taken, as it applies to copywriting, buying traffic, scaling traffic, dominating markets, and sales conversion. 80/20 is not a rule of thumb; it's a law of nature and a way of life. If you are not following Perry's formula, you are leaving millions on the table.
-Brian Kurtz, Executive Vice President, Boardroom Inc. Perry has been THE go-to wizard for using Google Adwords as the mega-valuable tool for entrepreneurs it was meant to be, and I recommend his materials without hesitation. Without his insights and advice on pay-per-click, I can't even imagine where many successful online business owners (in literally hundreds of industries) would be right now. Deservedly, Perry's now stepped into the mainstream and is no longer the best-kept secret of niche entrepreneurs. The unique tools in this book are game-changers for anyone looking to take their business to the next level.
-John Carlton, Legendary Copywriter and President, Marketing Rebel Inc. Perry Marshall's teaching on 80/20 was so riveting I cancelled my appointments for the afternoon and read the entire manuscript. It is a gold mine in insight and depth. I am still processing it!
-Lance Wallnau, President, Lance Learning Group Very often, the most powerful ideas in the world are laying around in plain sight unappreciated, poorly understood, and unused. One such idea was Google's AdWords system. It may be hard to believe now, but for many long months after it was released, this ingenious new approach to advertising --which now amounts to about about 90% of Google's prodigious income --was dismissed by the pay-per-click advertising experts of the time. The Pareto Principle is another idea that contains incredible, but largely untapped power. Many have heard of it, usually as the 80/20 Rule, but until recent years it was one of those 'so what?' factoids that most people fail to appreciate let alone do anything with. Amazingly, the same guy who first sorted out how to use Google AdWord's profitably, is the very same guy who has breathed fresh life into this most productive of mathematical insights. If you are a marketer or business owner, or anyone who wants to be more successful in this world, wrapping your head about the 80/20 Rule as it is explained by Perry Marshall will be the single most effective thing you can do all year, any year.
-Ken McCarthy, CEO, Amacord, and Founder, The System Seminar for Internet Marketing Every once in a while, a book arrives that seems to speak the right message at the perfect time. 80/20 Sales and Marketing is one of those books, and one that will prove to be a milestone in the marketing canon. I hadn't finished the first few pages before I knew beyond doubt that I was reading something that would be extremely significant for my business, and my life. I barely blinked before I was halfway through! Perry Marshall has delivered a work of simple genius. He reveals a pattern that is so woven into natural law that, when you open your eyes to it, you'll see it all around you. Leaving no stone unturned, he then takes you by the hand through a complete business master class, covering marketing, personal effectiveness, time management, advertising, cash flow, hiring, firing, loving the work you do, and making a real difference. I can safely guarantee that 20% of this book will take your success to the next level, and within that just a few gems will skyrocket you to another place completely. -Ben Hunt, Author, Convert!: Designing Web Sites to Increase Traffic and Conversion Perry's 80/20 course was of those pesky life-changing experiences. Now I'm heading off to go do it.
-Randall Ingermanson, Author, Writing Fiction for Dummies You will be stunned how scary accurate the Marketing DNA Test is.
- Brad Richdale, Legendary Writer, Director, Producer, and Direct Marketer We have started using the DNA test on all candidates we interview, and it seems to be remarkably accurate and insightful. I say this with some qualification, having taken assessments by DIVINE and a DISC profile not too long ago. MarketingDNA stands with the big boys!
-Hans Riemer, President, Market Vantage, LLC When I was a kid, my favorite board game was Chutes and Ladders. I loved it when I landed at the foot of a ladder and could take a short cut to victory. Reading 80/20 Sales and Marketing gives me the same feeling. Though Perry and the rest of us look at the same world, he sees the hidden order of things--the ladders to success that almost nobody recognizes. He's taken the 80/20 Principle farther than it's ever been taken before, and shares tools so powerful that I challenge anyone to implement these insights and not quintuple their business within two years. -Howard Jacobson, Author, Google AdWords for Dummies There are a lot of smart marketing gurus out there. At one time or another, I've been on most of their email lists and spent five figures on their products. But, if I had to choose just one to listen to, it'd be Perry. If you only pay attention to Perry Marshall when it comes to AdWords, you are missing the boat. From copywriting to conversions to email auto responders and much more, Perry has proven himself to be one of the most astute direct marketers and business strategists, online or offline, around today.
-Adam Kreitman, Words That Click, CrazyEgg.com The fact that I have my own TV show in Poland is directly connected with Perry Marshall's 80/20 Productivity Express. -Gregory Mogilevsky, TV Host, "Biznes w Sieci" ("Business in the Net") on TVN CNBC in Poland, Warszawa, Poland I took Perry's 80/20 course last year and had the most productive year of my life. No exaggeration.
-Michael Arnold, President, The Natural Fertility Experts Ltd, London, UK As of today for 2013, my client base is down 23%; revenue is up 43%. It's like I was in second gear for a year, and now I'm in fourth. More speed, less RPM. -Adam Libman, Libman Tax Strategy I bought the Perry Marshall marketing system quite a few years back, his book, Ultimate Guide to Google AdWords, white papers course, and a few other very useful courses and seminars and implemented them. I went from working all the time and killing myself to all of a sudden making more money, starting a second and third business and having a huge amount of time off when I wanted to! I still do a lot of work, but on my terms now.
-Jade Sullivan, Access Trading I'm a productivity junkie, and I've done just about every book, training, or system, from Stephen Covey to David Allen. Perry's course has been some of the best teaching on this subject I've ever experienced. In the first session, I reclaimed an extra hour per day; by the third session, I totally revolutionized how I run my business. I was too busy to take it. Ha ha--I took it anyway. Cut my average workweek by about 20 hours and more than doubled, almost tripled, my income. Brought on two major, six-figure clients. Have two more knocking at my door right now. Literally booked solid. Fully on track to clear $1 million in revenue for this year. Made room for me to become a major contributor in my church, but not the way you think. Yes, we give money, but what I'm speaking about is the fact that I've been free to lead financial peace classes and be available in other ways, for my church. Stopped doing things that I was good at, but that were not the highest use of my time-- a major leverage point.
-Ray Edwards, Founder & CEO, Ray Edwards International, Inc.
--This text refers to the paperback edition.
-Chris Guillebeau, New York Times bestselling Author, The $100 Startup Perry Marshall is the Gene Schwartz of the 21st century. Schwartz's book, Breakthrough Advertising, is every bit as current as the first day it rolled off the press in 1966. Perry's work is like that. Perry has consulted with the best marketers on the planet for over a decade. He combines the attributes of the most calculated engineer with the artistry of a poet. He delivers the deepest dive into the "80/20 Principle" you've ever taken, as it applies to copywriting, buying traffic, scaling traffic, dominating markets, and sales conversion. 80/20 is not a rule of thumb; it's a law of nature and a way of life. If you are not following Perry's formula, you are leaving millions on the table.
-Brian Kurtz, Executive Vice President, Boardroom Inc. Perry has been THE go-to wizard for using Google Adwords as the mega-valuable tool for entrepreneurs it was meant to be, and I recommend his materials without hesitation. Without his insights and advice on pay-per-click, I can't even imagine where many successful online business owners (in literally hundreds of industries) would be right now. Deservedly, Perry's now stepped into the mainstream and is no longer the best-kept secret of niche entrepreneurs. The unique tools in this book are game-changers for anyone looking to take their business to the next level.
-John Carlton, Legendary Copywriter and President, Marketing Rebel Inc. Perry Marshall's teaching on 80/20 was so riveting I cancelled my appointments for the afternoon and read the entire manuscript. It is a gold mine in insight and depth. I am still processing it!
-Lance Wallnau, President, Lance Learning Group Very often, the most powerful ideas in the world are laying around in plain sight unappreciated, poorly understood, and unused. One such idea was Google's AdWords system. It may be hard to believe now, but for many long months after it was released, this ingenious new approach to advertising --which now amounts to about about 90% of Google's prodigious income --was dismissed by the pay-per-click advertising experts of the time. The Pareto Principle is another idea that contains incredible, but largely untapped power. Many have heard of it, usually as the 80/20 Rule, but until recent years it was one of those 'so what?' factoids that most people fail to appreciate let alone do anything with. Amazingly, the same guy who first sorted out how to use Google AdWord's profitably, is the very same guy who has breathed fresh life into this most productive of mathematical insights. If you are a marketer or business owner, or anyone who wants to be more successful in this world, wrapping your head about the 80/20 Rule as it is explained by Perry Marshall will be the single most effective thing you can do all year, any year.
-Ken McCarthy, CEO, Amacord, and Founder, The System Seminar for Internet Marketing Every once in a while, a book arrives that seems to speak the right message at the perfect time. 80/20 Sales and Marketing is one of those books, and one that will prove to be a milestone in the marketing canon. I hadn't finished the first few pages before I knew beyond doubt that I was reading something that would be extremely significant for my business, and my life. I barely blinked before I was halfway through! Perry Marshall has delivered a work of simple genius. He reveals a pattern that is so woven into natural law that, when you open your eyes to it, you'll see it all around you. Leaving no stone unturned, he then takes you by the hand through a complete business master class, covering marketing, personal effectiveness, time management, advertising, cash flow, hiring, firing, loving the work you do, and making a real difference. I can safely guarantee that 20% of this book will take your success to the next level, and within that just a few gems will skyrocket you to another place completely. -Ben Hunt, Author, Convert!: Designing Web Sites to Increase Traffic and Conversion Perry's 80/20 course was of those pesky life-changing experiences. Now I'm heading off to go do it.
-Randall Ingermanson, Author, Writing Fiction for Dummies You will be stunned how scary accurate the Marketing DNA Test is.
- Brad Richdale, Legendary Writer, Director, Producer, and Direct Marketer We have started using the DNA test on all candidates we interview, and it seems to be remarkably accurate and insightful. I say this with some qualification, having taken assessments by DIVINE and a DISC profile not too long ago. MarketingDNA stands with the big boys!
-Hans Riemer, President, Market Vantage, LLC When I was a kid, my favorite board game was Chutes and Ladders. I loved it when I landed at the foot of a ladder and could take a short cut to victory. Reading 80/20 Sales and Marketing gives me the same feeling. Though Perry and the rest of us look at the same world, he sees the hidden order of things--the ladders to success that almost nobody recognizes. He's taken the 80/20 Principle farther than it's ever been taken before, and shares tools so powerful that I challenge anyone to implement these insights and not quintuple their business within two years. -Howard Jacobson, Author, Google AdWords for Dummies There are a lot of smart marketing gurus out there. At one time or another, I've been on most of their email lists and spent five figures on their products. But, if I had to choose just one to listen to, it'd be Perry. If you only pay attention to Perry Marshall when it comes to AdWords, you are missing the boat. From copywriting to conversions to email auto responders and much more, Perry has proven himself to be one of the most astute direct marketers and business strategists, online or offline, around today.
-Adam Kreitman, Words That Click, CrazyEgg.com The fact that I have my own TV show in Poland is directly connected with Perry Marshall's 80/20 Productivity Express. -Gregory Mogilevsky, TV Host, "Biznes w Sieci" ("Business in the Net") on TVN CNBC in Poland, Warszawa, Poland I took Perry's 80/20 course last year and had the most productive year of my life. No exaggeration.
-Michael Arnold, President, The Natural Fertility Experts Ltd, London, UK As of today for 2013, my client base is down 23%; revenue is up 43%. It's like I was in second gear for a year, and now I'm in fourth. More speed, less RPM. -Adam Libman, Libman Tax Strategy I bought the Perry Marshall marketing system quite a few years back, his book, Ultimate Guide to Google AdWords, white papers course, and a few other very useful courses and seminars and implemented them. I went from working all the time and killing myself to all of a sudden making more money, starting a second and third business and having a huge amount of time off when I wanted to! I still do a lot of work, but on my terms now.
-Jade Sullivan, Access Trading I'm a productivity junkie, and I've done just about every book, training, or system, from Stephen Covey to David Allen. Perry's course has been some of the best teaching on this subject I've ever experienced. In the first session, I reclaimed an extra hour per day; by the third session, I totally revolutionized how I run my business. I was too busy to take it. Ha ha--I took it anyway. Cut my average workweek by about 20 hours and more than doubled, almost tripled, my income. Brought on two major, six-figure clients. Have two more knocking at my door right now. Literally booked solid. Fully on track to clear $1 million in revenue for this year. Made room for me to become a major contributor in my church, but not the way you think. Yes, we give money, but what I'm speaking about is the fact that I've been free to lead financial peace classes and be available in other ways, for my church. Stopped doing things that I was good at, but that were not the highest use of my time-- a major leverage point.
-Ray Edwards, Founder & CEO, Ray Edwards International, Inc.
--This text refers to the paperback edition.
From the Inside Flap
CUT YOUR WORK IN HALF and DOUBLE YOUR SALES Guided by famed marketing consultant and bestselling author Perry Marshall, learn how to save 80% of your time and money by zeroing in on the right 20% of your market --then apply 80/202 and 80/203 to gain 10X, even 100X the success. With exclusive online tools, the 80/20 Power Curve and Marketing DNA Test, you possess the power to identify untapped markets, slash waste, and target high-profit opportunities, gaining you time and exponentially greater profits. You're in for one of those explosive moments when an interesting notion becomes a momentous epiphany...because Perry Marshall is about to blow your mind! Read slowly. Put down often. Do what Perry says. Then we can all go out to lunch and celebrate! -Michael E. Gerber, Author, The E-Myth I've read well over 1,000 business books and 80/20 Sales and Marketing is among the top 10 for actionable strategies to fast impact your bottom line. Every business person should own a copy - highlighted, dog-eared and underlined. -Bill Harrison, CEO, Bradley Communications Corp. Best business book I've read this year. Focusing only on the 20% of the 20% that really matters using the power curve and reverse thinking has made my business extremely profitable. Once you understand how to disqualify, work less and make more, life flows naturally. Powerful, little-known concepts are clearly articulated with terrific real world examples and concise summaries. -James Schramko, Founder, SuperFast Business If you don't know who Perry Marshall is -- unforgivable.
-Dan Kennedy, Author, The Ultimate Marketing Plan
--This text refers to the paperback edition.
From the Back Cover
CUT YOUR WORK IN HALF and DOUBLE YOUR SALES
Guided by famed marketing consultant and bestselling author Perry Marshall, learn how to save 80% of your time and money by zeroing in on the right 20% of your market then apply 80/202 and 80/203 to gain 10X, even 100X the success. With exclusive online tools, the 80/20 Power Curve and Marketing DNA Test, you possess the power to identify untapped markets, slash waste, and target high-profit opportunities, gaining you time and exponentially greater profits.
You re in for one of those explosive moments when an interesting notion becomes a momentous epiphanybecause Perry Marshall is about to blow your mind! Read slowly. Put down often. Do what Perry says. Then we can all go out to lunch and celebrate!
Michael E. Gerber, Author, The E-Myth
I've read well over 1,000 business books and 80/20 Sales and Marketing is among the top 10 for actionable strategies to fast impact your bottom line. Every business person should own a copy - highlighted, dog-eared and underlined.
Bill Harrison, CEO, Bradley Communications Corp.
Best business book I ve read this year. Focusing only on the 20% of the 20% that really matters using the power curve and reverse thinking has made my business extremely profitable. Once you understand how to disqualify, work less and make more, life flows naturally. Powerful, little-known concepts are clearly articulated with terrific real world examples and concise summaries.
James Schramko, Founder, SuperFast Business
If you don t know who Perry Marshall is unforgivable.
Dan Kennedy, Author, The Ultimate Marketing Plan
" --This text refers to the paperback edition.
About the Author
Perry Marshall the number-one author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords stupidity tax." His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results.He's been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Gary Halbert, Harvey Mackay and Les Brown. He's consulted in over 200 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.
--This text refers to the paperback edition.
--This text refers to the paperback edition.
Product details
- ASIN : B00CGNRVHE
- Publisher : Entrepreneur Press; Illustrated edition (22 July 2013)
- Language : English
- File size : 3673 KB
- Text-to-Speech : Enabled
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 230 pages
-
Best Sellers Rank:
32,808 in Kindle Store (See Top 100 in Kindle Store)
- 14 in Web Marketing (Kindle Store)
- 28 in Marketing for Small Businesses
- 38 in Web Marketing (Books)
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502 global ratings
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Top reviews from Australia
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Reviewed in Australia on 13 September 2015
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Verified Purchase
One person found this helpful
Helpful
Reviewed in Australia on 2 November 2016
Verified Purchase
loved it, so much gold here
Reviewed in Australia on 4 April 2015
Verified Purchase
One of the most valuable books that i have ever read as a marketer
Reviewed in Australia on 18 April 2014
Verified Purchase
I learnt about Perry from his killer AdWords guide. The 80/20 takes things to another level and completely transforms the way you look at the world and all of your processes.
I've half way through and have already benefited so much.
Perry, you're the man!
I've half way through and have already benefited so much.
Perry, you're the man!
Reviewed in Australia on 8 June 2020
This book is packed with simple, practical, immediately implementable sales and marketing strategies. I am currently building a business from scratch and have already altered my approach with the help of the easy tools and ideas contained within. The 80/20 principle is ubiquitous. As Perry says, rather than fight against it, we must learn to harmonise with it.
Reviewed in Australia on 29 September 2015
This book should be a must read at all business schools. The concepts and lessons are all money makers
Do yourself a favour and read this cover to cover
Do yourself a favour and read this cover to cover
Top reviews from other countries

Mark Dyer
4.0 out of 5 stars
Good introduction to highly targetted marketing
Reviewed in the United Kingdom on 6 January 2020Verified Purchase
I'm a Rainmaker for an accountancy and business services firm and have for 15 years focussed on trying to achieve more with less grunt-work; I'm no stranger to 80:20 and targetting so this was not as much a revelation as it would have been 15 years ago.
It is a useful book, good but not great, and a good introduction to Planet Perry. I particularly liked "The 80/20 Cheat Sheet" and the results of the Marketing DNA Test were spot-on, but I'd never thought of my attributes that way.
The sections on AdWords and testing are classic and traditional Direct Marketing procedures/philosophies so are perhaps on the edge of '80/20' but nonetheless are useful chapters.
All-in-all good packaging of the use of a concept and a very useful and engaging read.
It is a useful book, good but not great, and a good introduction to Planet Perry. I particularly liked "The 80/20 Cheat Sheet" and the results of the Marketing DNA Test were spot-on, but I'd never thought of my attributes that way.
The sections on AdWords and testing are classic and traditional Direct Marketing procedures/philosophies so are perhaps on the edge of '80/20' but nonetheless are useful chapters.
All-in-all good packaging of the use of a concept and a very useful and engaging read.

Niamh
5.0 out of 5 stars
JUST BUY IT.
Reviewed in the United Kingdom on 13 January 2021Verified Purchase
For me, sales and marketing books aren't usually page turners. But this was riveting.
It is packed with the authors first hand relevant experiences, has fairly short and memorable chapters with a key points summary at the end of each chapter.
Reading through it, I already know that I want to re-read it asap just to make sure I haven't missed any points!
If you apply what you learn from this book, you are sure to get a ton of value from it. Can't recommend highly enough.
It is packed with the authors first hand relevant experiences, has fairly short and memorable chapters with a key points summary at the end of each chapter.
Reading through it, I already know that I want to re-read it asap just to make sure I haven't missed any points!
If you apply what you learn from this book, you are sure to get a ton of value from it. Can't recommend highly enough.

H.Onest Opinion
5.0 out of 5 stars
A good marketing book
Reviewed in the United Kingdom on 6 October 2015Verified Purchase
This is a great read, you will have to read it a few times to really get best use as there is a lot of thought provoking material to get to grips with, but helps you focus on how to improve and see different avenues to marketing.
Doesn't do the sales and marketing for you but give good examples which you should try to get your head round an emulate.
Doesn't do the sales and marketing for you but give good examples which you should try to get your head round an emulate.
3 people found this helpful
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Nelson
5.0 out of 5 stars
How to implement 80/20 in any business
Reviewed in the United Kingdom on 11 November 2018Verified Purchase
I've heard of 80/20 before, but it was only after reading this book that I fully grasped it and started to implement it. This book is a game changer for anyone in the business world.
One person found this helpful
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RJP
4.0 out of 5 stars
Good
Reviewed in the United Kingdom on 17 February 2019Verified Purchase
Good read.
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