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500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! Paperback – 13 January 2018
by
Andrew Macarthy
(Author)
Andrew Macarthy
(Author)
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Product details
- Publisher : Createspace Independent Publishing Platform (13 January 2018)
- Language : English
- Paperback : 244 pages
- ISBN-10 : 1983805912
- ISBN-13 : 978-1983805912
- Dimensions : 15.24 x 1.4 x 22.86 cm
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Best Sellers Rank:
138,065 in Books (See Top 100 in Books)
- 124 in Social Media for Business
- 201 in Social Media (Books)
- 534 in Web Marketing (Books)
- Customer Reviews:
Product description
About the Author
"Proven Social Media Strategies For the Price of A Coffee." When you're a small business owner or budding entrepreneur, setting up a social media marketing strategy can be a daunting prospect. As the landscape continues to grow and evolve at a rapid pace, what you need (and what I provide) is a host of up-to-date ideas and step-by-step strategies that will make a real, visible difference to your brand. "500 Social Media Marketing Tips" was first published in March 2013, and, updated monthly, has helped over 80,000 people just like you - and counting! What separates me from other authors in the field is my ability to explain big topics in a simple, jargon-free manner (and without any of the fluff), freeing you to spend your precious time on putting everything into practice and ultimately growing your business. Keep my books close to hand and you'll never be stuck for a new idea or inspiration!
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Customer reviews
4.4 out of 5 stars
4.4 out of 5
691 global ratings
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Top reviews
Top reviews from Australia
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Reviewed in Australia on 21 September 2018
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Verified Purchase
The information in the book is useful, refreshingly direct.
Helpful
Reviewed in Australia on 25 August 2020
Verified Purchase
Not useful and no logical.
Reviewed in Australia on 5 October 2015
Verified Purchase
Excellent content. No jargon, an easy, informative educational read. Now a favourite resource.
One person found this helpful
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Reviewed in Australia on 7 June 2015
This is a good quick reference guide in plain language that helps small businesses to thrive in their social media marketing campaigns. It gets right to the key points about social media marketing in all major channels. Very easy to read! Along with this book,
Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance
is an excellent read to compliment the topics that this book does not cover. It addresses the most critical topics and tactics in the online marketing for a business: SEO and Email Marketing. The book covers technical grounds in SEO, social media and email marketing in great details. It shows the readers the technical tips in on-page, off-page, server-side optimization and link building tactics while showing them the codes that are ready to use . Its critical tactics in FB marketing based on role playing will open your eyes. In addition, it gives the readers not only SEO Tips but also proven email marketing management tactics they can apply right away. Furthermore, it lays out the experiment methods in managing an email marketing campaign, critical campaign indexes to watch for and relevant actions to take. In addition, it demonstrates the tactics for boosting sales revenue by leveraging customers' APV (Average Purchase per Visit) and NCV (Number of Converted Visit) and investigate how a business is able to apply the tactics based on communication tactics, such as Agenda Setting and Spiral of Silence, to facilitate attitude change toward its intended conversion by optimizing the technical elements of social media. Both books possess great values, they are both great buys!
On the other hand, Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition is a perfect read to polish your online marketing skills on paid search. This book provides new perspectives on applying communication theory on today's online marketing campaign and paid search. The book offers online business solutions, from demand generation all the way down to conversion. Based on various communications theories, it demonstrates abundant persuasive ad copy writing tips along with examples that you can refer to immediately. It also shows its readers how to write effective PPC ads by applying cognitive science and which has never been addressed on the books I have ever read. It covers a deep ground in landing page optimization based on UX and bidding management with strategic planning and highly valuable tactics. This book also demonstrates a complete walk-through in a PPC campaign with case study, from keyword generation, persuasive ad copy writing, bidding management, down to conversion tracking. One of the best part of this book is its demonstration on MRI placement targeting and it just blew my mind. The book also interfaces PPC campaign with experiment design to leverage the overall efficiency on a company's marketing plan in a macro-level and which has never been addressed in any books I ran into before. The book also illustrates critical campaign metrics to watch for, how to interpret these metrics and respective actions to take to improve your campaign. Landing page optimization tactics to increase the CTR and conversion rate are emphasized while conversion attribution model and its application is well-addressed. In addition, it shows you many effective bidding techniques to optimize your profit while lowering your CPA. Furthermore, this book extends the value of PPC techniques by applying the PPC tactics into a job search process with examples that readers can use immediately after they read the book.
Enjoy your reads!
On the other hand, Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition is a perfect read to polish your online marketing skills on paid search. This book provides new perspectives on applying communication theory on today's online marketing campaign and paid search. The book offers online business solutions, from demand generation all the way down to conversion. Based on various communications theories, it demonstrates abundant persuasive ad copy writing tips along with examples that you can refer to immediately. It also shows its readers how to write effective PPC ads by applying cognitive science and which has never been addressed on the books I have ever read. It covers a deep ground in landing page optimization based on UX and bidding management with strategic planning and highly valuable tactics. This book also demonstrates a complete walk-through in a PPC campaign with case study, from keyword generation, persuasive ad copy writing, bidding management, down to conversion tracking. One of the best part of this book is its demonstration on MRI placement targeting and it just blew my mind. The book also interfaces PPC campaign with experiment design to leverage the overall efficiency on a company's marketing plan in a macro-level and which has never been addressed in any books I ran into before. The book also illustrates critical campaign metrics to watch for, how to interpret these metrics and respective actions to take to improve your campaign. Landing page optimization tactics to increase the CTR and conversion rate are emphasized while conversion attribution model and its application is well-addressed. In addition, it shows you many effective bidding techniques to optimize your profit while lowering your CPA. Furthermore, this book extends the value of PPC techniques by applying the PPC tactics into a job search process with examples that readers can use immediately after they read the book.
Enjoy your reads!
Top reviews from other countries

Mariel
5.0 out of 5 stars
Really helpful book for the novice
Reviewed in the United Kingdom on 24 March 2019Verified Purchase
I think this is an excellent book and I am really glad I purchased it. It contains a wealth of information so I am still working my way through it. It has helped me improve my Facebook presence and given me lots of ideas for posts. I was very nervous of using Facebook before but this book has given me confidence. If you are new to FB business pages, would suggest working through it slowly, taking one step at a time and you will gradually see improvements, but it does take time.
15 people found this helpful
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Kindle Customer
3.0 out of 5 stars
Useful at times
Reviewed in the United Kingdom on 18 July 2018Verified Purchase
I usually use the highlight tool quite a lot when reading. I did use it during this book, but not very often. I feel this book was intended for people who are perhaps very unfamiliar with social media in general. Useful in areas but felt like a long book to read!
6 people found this helpful
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A. Murray
4.0 out of 5 stars
Great and insightful book.... but how do you get the FREE upgrades
Reviewed in the United Kingdom on 25 September 2020Verified Purchase
Wanted to give 5 Stars, but not found a way to receive the regular FREE upgrades as promised
Anyone have any ideas
Anyone have any ideas
3 people found this helpful
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Zoe Dawes
5.0 out of 5 stars
Invaluable resource
Reviewed in the United Kingdom on 1 October 2015Verified Purchase
As a business coach and trainer in a digital Marketing I find this book a really useful resource. I recommend it to my clients and as a user of Social Media for work I've found Andrew's tips and tricks very helpful. Updates are vital to keep pace with this fast-moving world.
8 people found this helpful
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Jim Fowler
4.0 out of 5 stars
Useful tips and hints for anyone attempting to use social ...
Reviewed in the United Kingdom on 17 June 2017Verified Purchase
Useful tips and hints for anyone attempting to use social media marketing, but who is unsure of how to proceed.As the coordinator of a small community group's social media pages I found it very helpful.
5 people found this helpful
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