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The 22 Immutable Laws Of Marketing Paperback – 1 November 2002

4.5 out of 5 stars 578 ratings

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Paperback, 1 November 2002
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  • Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
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Product description

About the Author

Al Ries and Jack Trout are two of the world's best-known marketing strategists. They are the authors of such best-selling books as The Battle for your Mind; Marketing Warfare and Positioning. They run a marketing consulting firm in Greenwich, Connecticut, and work with some of the world's largest companies.

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4.5 out of 5 stars
4.5 out of 5
578 customer ratings
5 star 70% (70%) 70%
4 star 18% (18%) 18%
3 star 7% (7%) 7%
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Top international reviews

Mak
2.0 out of 5 stars Not really useful for small businesses
Reviewed in the United Kingdom on 8 February 2019
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6 people found this helpful
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T. Powell-Morris
5.0 out of 5 stars Just loved this book
Reviewed in the United Kingdom on 30 July 2016
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3 people found this helpful
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A Reviewer
5.0 out of 5 stars Superb - albeit the same as the 22 Immutable laws of branding
Reviewed in the United Kingdom on 25 February 2008
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3 people found this helpful
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Joanne Morley
4.0 out of 5 stars Good - but similar to 22 laws of branding
Reviewed in the United Kingdom on 24 December 2008
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Mike B
5.0 out of 5 stars Very easy to enjoyable to read.
Reviewed in the United Kingdom on 5 November 2016
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Massimo Gaetani
5.0 out of 5 stars great classic marketing book
Reviewed in the United Kingdom on 22 August 2016
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Bill Parkinson
5.0 out of 5 stars Still my fave book to understand the key elements of marketing
Reviewed in the United Kingdom on 30 September 2018
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Amazon Customer
3.0 out of 5 stars Meh, read Positionning, it's better.
Reviewed in the United Kingdom on 13 June 2016
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shelly
5.0 out of 5 stars Highly recommended for anybody starting a business
Reviewed in the United Kingdom on 9 April 2013
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Rhianne
4.0 out of 5 stars Decent book.
Reviewed in the United Kingdom on 22 June 2017
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Kieran Slater
3.0 out of 5 stars Three Stars
Reviewed in the United Kingdom on 17 July 2017
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Amine BEN
4.0 out of 5 stars Old school book always worth it
Reviewed in the United Kingdom on 18 April 2016
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Ian Smith
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 28 September 2017
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Cosmin Lapovita
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 27 February 2015
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Amazon Customer
4.0 out of 5 stars An excellent book, the only thing holding it back from ...
Reviewed in the United Kingdom on 7 July 2016
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