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The 22 Immutable Laws Of Marketing Paperback – 1 Nov 2002


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Product details

  • Paperback: 160 pages
  • Publisher: Profile Books Ltd; Main edition (24 October 1994)
  • Language: English
  • ISBN-10: 1861976100
  • ISBN-13: 978-1861976109
  • Product Dimensions: 12.9 x 0.9 x 19.8 cm
  • Boxed-product Weight: 118 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 11,983 in Books (See Top 100 in Books)

Product description

About the Author

Al Ries and Jack Trout are two of the world's best-known marketing strategists. They are the authors of such best-selling books as The Battle for your Mind; Marketing Warfare and Positioning. They run a marketing consulting firm in Greenwich, Connecticut, and work with some of the world's largest companies.

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Travis D Wright
4.0 out of 5 starsRequires 'time' translation. Thought provoking
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3.0 out of 5 starsNot bad and relatively brief
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