Buy new:
$20.71
RRP: $24.95

Recommended Retail Price (RRP)

The RRP displayed is the most recent manufacturer’s recommended retail price made available to Amazon AU.
Save: $4.24 (17%)
In stock.
[{"displayPrice":"$20.71","priceAmount":20.71,"currencySymbol":"$","integerValue":"20","decimalSeparator":".","fractionalValue":"71","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"99osClFg4xKgzDna5PmnAS2pZDfljODi0aJzQQywjbou2kukf8dCVuL0%2Fq1pALiCV2Wk9%2FJy66rm%2BE4Q3dJe7tcieXT3OJb3cefWzO1v%2FvqwozLnREvTzlCFJO2Uu8ZwpyRib4GPbk8aRywNzKSgykIE6TrGLHv5","locale":"en-AU","buyingOptionType":"NEW"}]
$$20.71 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$20.71
Subtotal
Initial payment breakdown
Delivery cost, delivery date and order total (including tax) shown at checkout.
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Ships from
Amazon AU
Sold by
Amazon AU
Ships from
Amazon AU
Sold by
Amazon AU
Share
Other Sellers on Amazon
Added
$22.44
+ $3.00 Delivery
Sold by: Rarewaves UK
Sold by: Rarewaves UK
(9179 ratings)
89% positive over last 12 months
In stock.
Delivery Rates and Return policy
Added
$14.69
+ $11.58 Delivery
Sold by: SUN_BOOKS
Sold by: SUN_BOOKS
(9 ratings)
67% positive over last 12 months
Usually dispatched within 3 to 4 days.
Delivery Rates and Return policy
Added
$14.85
+ $11.58 Delivery
Sold by: Just_Buy
Sold by: Just_Buy
(4 ratings)
75% positive over last 12 months
Usually dispatched within 3 to 4 days.
Delivery Rates and Return policy
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer – no Kindle device required. Learn more

Read instantly on your browser with Kindle Cloud Reader.

Using your mobile phone camera, scan the code below and download the Kindle app.

QR code to download the Kindle App

Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Follow the Authors

Something went wrong. Please try your request again later.

The 22 Immutable Laws Of Marketing Paperback – 1 November 2002

4.6 out of 5 stars 1,873 ratings

Amazon Price
New from Used from
Paperback
$20.71
$14.69 $20.09

Enhance your purchase

New children's books bundles!
Book bundles for children's growth and development. Shop now

Frequently bought together

  • The 22 Immutable Laws Of Marketing
  • +
  • The Effective Executive: The Definitive Guide to Getting the Right Things Done
  • +
  • Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Total Price:
To see our price, add these items to your cart.
Some of these items dispatch sooner than the others.
Choose items to buy together.

Product description

About the Author

Al Ries and Jack Trout are two of the world's best-known marketing strategists. They are the authors of such best-selling books as The Battle for your Mind; Marketing Warfare and Positioning. They run a marketing consulting firm in Greenwich, Connecticut, and work with some of the world's largest companies.

New children's books bundles!
Book bundles for children's growth and development. Shop now

Product details

  • Publisher ‏ : ‎ Profile Business; Main edition (1 November 2002)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 160 pages
  • ISBN-10 ‏ : ‎ 1861976100
  • ISBN-13 ‏ : ‎ 978-1861976109
  • Dimensions ‏ : ‎ 12.8 x 1.2 x 19.6 cm
  • Customer Reviews:
    4.6 out of 5 stars 1,873 ratings

About the authors

Follow authors to get new release updates, plus improved recommendations.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
1,873 global ratings

Review this product

Share your thoughts with other customers

Top reviews from Australia

Reviewed in Australia on 12 February 2021
Verified Purchase

Top reviews from other countries

Mak
2.0 out of 5 stars Not really useful for small businesses
Reviewed in the United Kingdom on 8 February 2019
Verified Purchase
12 people found this helpful
Report abuse
Martin Turner
5.0 out of 5 stars Superb - albeit the same as the 22 Immutable laws of branding
Reviewed in the United Kingdom on 25 February 2008
Verified Purchase
8 people found this helpful
Report abuse
MJ Powell
5.0 out of 5 stars Just loved this book
Reviewed in the United Kingdom on 29 July 2016
Verified Purchase
4 people found this helpful
Report abuse
Joanne Morley
4.0 out of 5 stars Good - but similar to 22 laws of branding
Reviewed in the United Kingdom on 23 December 2008
Verified Purchase
Cheryl Drummond
5.0 out of 5 stars Valuable book
Reviewed in the United Kingdom on 25 July 2022
Verified Purchase