I wish I had stumbled across this book a long time ago as it would have saved me a ton of time reading a lot of other books and listening to many many podcast first. And compared to the 900+ page sleep-inducing monstrosity that was our marketing coursebook at university 20 years ago, this book actually breathes life, fun and relevance into the subject.
Below are a few reasons why: Know the difference between marketing, adverting, promotion and publicity and how they relate. How strategy affects which tactics to use When to use digital or traditional mediums to communicate with your market Common mistakes that threaten most small business Best ways to kill a business and how to avoid making the same mistakes How to choose which type of advertising is best for your market How to best Identify your target market What to tell your target market Choose which medium is best to communicate with your market How to attract idea prospects How to nurture prospects into customers How to increase value for your customer in ways that don't necessarily increase cost How to ideally turn your customers into your own loyal sales army At the end of the process, you'll have your own treasure map ready to start implementing
Allan Dib, has evoked a very simple premise here in his new book - business is about making money and success is about making lots of it! I was a bit sceptical at a first look at the authors intro, but after reading so many books and guides on 'how to make it' and success this and that, I found Dib's fresh and clear (and at times ballsy) perspective a stimulating read. In fact many of his observations reflected my own experiences in frustrating business habits. The author has researched well and the useful infographics underpin his phases to success model. I'm really glad to have found this little gem. I find myself returning to its pages often to keep challenging my thinking. Looking forward to his next effort.
As a business owner for more than thirty years, one of the most important things I have learned in that time, and one I preach to all new business owners, is the K.I.S.S. Principle -- Keep It Short, Simple. That is what I love about this book, and the whole marketing plan! In my opinion it is no coincidence that the author is a fellow Aussie who follows the same principle.
It REALLY IS a one-page marketing plan which any business owner can understand, set up, and most importantly, IMPLEMENT in their business and get great results. If you are a busy business owner, and isn't that ALL of us, you owe it to yourself to buy this book, follow the instructions to set up your one-page marketing plan, and implement it, you won't regret it!
I'm sure there will be no negative reviews regarding this book as it is such valuable knowledge, without the cryptic corporate talk. Allan is blunt and doesn't sugar coat his opinions or advice. Loved every page, filled in my marketing plan and began applying things immediately. I share his ideas and now I will be hard at work implementing them.
Is very easy to apply the advice given in the book. This book it helped me more then ever to understand Marketing strategy’s from a very different perspective. Highly recommended to anyone who is looking to understand the basic Pillars of Marketing. Thank you! ⭐️⭐️⭐️⭐️⭐️
One of the most practical marketing books I have ever read. Talk about a reality check. If you are already in business or planning to set up a new one - implementing The 1-page Marketing Plan system from Allan Dib could make all the difference to your business success.
This is a must read for anyone who wants to have a successful business. It is not a quick fix or random one page formula, but a thorough and practical guide, that takes you, step-by-step, from doing "random acts of marketing" to having a strong framework that enables you to target right people with the right message at the right time.
Perhaps one of the top marketing books of all time. No nonsense, and full of practical tips.