I found this book really easy to read and understand. The ideas were presented in an engaging way. It broke the whole marketing subject down into simpler terms and made me look closely at what really matters in my business planning. Great concepts, implementable strategies.
Running your own business means you probably KNOW plenty of the concepts in this book – you've read them somewhere else perhaps – but this book distills all that learning into something actionable. Highly recommended for business owners and marketing professionals.