In his own words the author says there's very few original ideas in this book and claims it as an implementation breakthrough.
I would agree. Allan covers the front and back ends of attracting and retaining customers and gaining referrals in a very systematic and common sense way that encourages and makes implementation easy along the way.
If you're not growing your business as well as you want, you will be should you implement the ideas here in your own best way.
Allan Dib, has evoked a very simple premise here in his new book - business is about making money and success is about making lots of it! I was a bit sceptical at a first look at the authors intro, but after reading so many books and guides on 'how to make it' and success this and that, I found Dib's fresh and clear (and at times ballsy) perspective a stimulating read. In fact many of his observations reflected my own experiences in frustrating business habits. The author has researched well and the useful infographics underpin his phases to success model. I'm really glad to have found this little gem. I find myself returning to its pages often to keep challenging my thinking. Looking forward to his next effort.
One of the most practical marketing books I have ever read. Talk about a reality check. If you are already in business or planning to set up a new one - implementing The 1-page Marketing Plan system from Allan Dib could make all the difference to your business success.